The Wine CEO Podcast

The Wine CEO Episode #211: What's Really in Your Wine? Michael Honig on the Future of Wine Labels

September 16, 2026·32 min
Episode Description from the Publisher

What's actually in your glass of wine — and should wineries be required to tell you? In this episode of The Wine CEO Podcast, I sit down with Michael Honig, President of Honig Vineyard & Winery in Napa Valley, for a fascinating conversation about transparency, sustainability, and the future of wine labeling. Starting with its 2025 Classic Sauvignon Blanc, Honig is taking a major step toward greater transparency by listing the wine's ingredients directly on the bottle: grapes, yeast, and sulfites. It's a simple move that raises some much bigger questions for the wine industry. Why hasn't wine traditionally included ingredient labels? Do consumers deserve to know exactly what goes into their wine? And could greater transparency help wineries build trust with a new generation of consumers? Whether you're a wine lover, wine professional, sommelier, or simply someone who has wondered what's actually inside a bottle of wine, this is a conversation you won't want to miss. 🍷 Subscribe to The Wine CEO for approachable wine education, conversations with leading winemakers, and a behind-the-scenes look at the business of wine. Get my FREE food and wine pairing guide by subscribing to my newsletter: thewineceo.com  Follow me on Instagram: instagram.com/thewineceo Watch this episode on YouTube: https://youtu.be/KUUyCBjNt38  Today's guest: Michael Honig https://www.honigwine.com/ #Wine #WineEducation #NapaValley #HonigWinery #WineLabels #WineIngredients #WineIndustry #SauvignonBlanc #CaliforniaWine #WinePodcast #Winemaking #Sommelier #TheWineCEO

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