The Top 10 Trend Extravaganza (and why we don't trust it)

In this episode of The Intentional Spill, Yvette and Frank take on one of foresight’s most comfortable habits (and biggest risks): the “Top 10 Trends” list. Using pop culture, collective joy, and the phenomenon of cultural movements (yes, including Taylor Swift) as a starting point, the conversation explores why what’s trending on Google, LinkedIn, or mainstream media is often the least interesting signal of what’s actually trying to emerge . This Spill challenges traditional trend-scanning ...