128. Building the Erewhon of NYC, Unconventional TikTok Marketing & Addiction Recovery with Sammy Nussdorf

In today's episode, Elizabeth sits down with Sammy Nussdorf, founder and CEO of Meadow Lane, the buzzy Tribeca gourmet grocer that's been dubbed the "Erewhon of NYC." They dig into the menu obsessions (chicken tendies, the famous grapes, PB&J pockets), how Sammy built the entire business in public on TikTok as @brokebackcontessa, and what it's really like navigating virality, trolls, and "Chicken Nugget-gate" as a first-time restaurant operator. The conversation also gets personal as Sammy opens up about his sobriety journey, from prescription painkillers to a serious ketamine addiction, what finally got him to stop, and how he's approaching recovery today.If you want to go DEEPER with me, my Substack is where I share even more behind-the-scenes, personal reflections, and wellness experiments, with new posts dropping every Thursday: https://substack.com/@thewellnessprocessFollow Sammy Nussdorf:Instagram/TikTok: @brokebackcontessaMeadow Lane Instagram: https://www.instagram.com/meadowlanenycFollow us:Instagram: https://www.instagram.com/thewellnessprocesspodTikTok: https://www.tiktok.com/@thewellnessprocessYouTube: https://www.youtube.com/@TheWellnessProcessSponsorsVisit https://newzealandhoneyco.com/ and use code wellness at checkout for 20% off your first purchaseTry Jolie risk free for 60 days by going to jolieskinco.com/TWPGo to butcherbox.com/twp to get $20 off your first box, plus your choice of free ground beef for life or chicken thighs/top sirloins in every box for a year – with free shipping always.Use code WELLNESS at monarch.com for 50% off your first year.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.