Winning Team: How Under Armour reinvented its corporate real estate

Under Armour’s Kathy Blessington shares the playbook for using real estate to support performance, culture and growth. From headquarters planning to retail and supply chain strategies to community engagement, Kathy explains how intentional, flexible spaces help global companies stay competitive and future-ready.Corporate real estate can be a powerful strategic asset, driving productivity, collaboration and business performance.Modern workplaces are shifting away from individual workstations to collaborative, brand-forward environments that better support how teams work today.A well-designed headquarters can support innovation, operations, sustainability and community engagement.Large, global portfolios require intentional design that balances brand consistency with flexibility across offices, retail and logistics space.Building flexibility into real estate portfolios allows companies to adapt more easily to hybrid work, new technologies and evolving business needs.