Loan Officers: Why Best Known Beats Best with Arjun Dhingra

Send us Fan Mail Gray Goose is not the best vodka. It is not even close. But it is the one people name, and it is the one that wins. That is Arjun Dhingra's whole argument, and he has been making it for eight years: best known beats best, ten out of ten times. In this episode Arjun breaks down why loan officers who are genuinely good at the job keep losing business to people who are simply easier to remember. Opportunity is visibility multiplied by value, and a zero on either side zeroes the ...