Ep 167: The Secret to Longevity in Voiceover: Adapt, Embrace Change, or Get Left Behind

In this episode of The Voiceover Gurus Podcast, Linda chats with Susan Berkley about her journey from radio and the Howard Stern show to becoming the voice of major brands like AT&T and Citibank, and building a production and coaching business. They explore how the industry changed from in-person auditions and ISDN to online studios, IVR work, pay-to-play platforms, and direct marketing—plus practical advice on finding authenticity, marketing yourself, and adapting across decades. Susan shares lessons on entrepreneurship, coaching, and longevity in voiceover, with tips for newcomers and seasoned pros alike. In this episode, we explore: How radio early beginnings shaped a resilient voice actor The transformative impact of the internet on the voice business Real stories of rejection, reinvention, and the power of marketing Practical tips on staying authentic and flexible in a changing industry The importance of community, mentorship, and giving back Secrets behind landing major clients like AT&T, Citibank, and lifetime success stories Resources for new voice artists: from pay-to-play to direct outreach Resources & Links Voiceover.GURU Voiceover Gurus Community — Connect and grow Connect with Susan Berkley: LinkedIn Twitter