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The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips: Daily Summaries Delivered
by Virginia Kerr| Video Strategist, YouTube Coach
The Video Strategy Show is your go-to podcast for YouTube tips, video marketing strategy, content planning, and camera confidence. Hosted by Virginia Kerr—former TV reporter/producer turned YouTube coach—you'll learn how to grow your channel, attract the right audience, and turn views into clients without burnout or guesswork.Each week, discover how to:- find your niche and ideal YouTube viewer- plan 30–90 days of content fast- write magnetic hooks & simple scripts that sell- film with confidence (no expensive gear required)- design thumbnails & titles that boost clicks- turn subscribers into leads, clients, and impact- get more views on YouTubeIf you're a purpose-driven entrepreneur, coach, or creator who wants to use YouTube to grow your business and brand—this podcast will show you exactly how.Follow the show and grab free resources at thisisvirginiakerr.comIG & YouTube: @thisisvirginiakerr
Latest Episodes
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- Jan 31, 202616 min
172| Make YouTube Content INSTANTLY Clickable With This Strategy
You know when you click on a YouTube video even when you don't fully know what they're about? That's not an accident. In this episode, I'm breaking down why familiarity matters more than being clever when it comes to getting clicks, building trust, and helping the right people feel like your content is for them. We'll talk about how using identifiers : like demograohics, familiar places, brands, locations, and shared reference pointscan build connection,. I'll also share how filming in everyday locations and using nostalgia in your examples can help you sound more natural on camera and connect faster. If you've been feeling pressure to be louder, trendier, or more "YouTube-y," this episode is a reminder that recognition builds trust. And trust is what actually grows a channel. I'd love to hear what you thought of the episode. Send me a note at virginia@thisisvirginiakerr.com WORK WITH ME: Book a 1:1 Strategy Session with me: https://thisisvirginiakerr.com/1-1-youtube-coaching-session
- Jan 21, 202616 min
171| Why Your YouTube Channel Is Stuck- It's Not the Algorithm
If your YouTube channel feels stuck, it's easy to blame the algorithm, your thumbnails, or your confidence on camera. But what if none of that is the real issue? In this episode, I share the deeper reason my own channel felt stuck and why it had nothing to do with views or analytics. I take you back to where my story began and explain why knowing your why and your ideal viewer matters more than any strategy. If you've been feeling disconnected from your content or questioning your direction, this episode is a reminder of what actually matters and why your channel may not be broken at all. I'd love to hear what you thought of the episode. Send me a note at virginia@thisisvirginiakerr.com WORK WITH ME: Learn about my coaching program Story Driven YouTube: https://thisisvirginiakerr.com/this-is-youtube-school Book a 1:1 Strategy Session with me: https://thisisvirginiakerr.com/1-1-youtube-coaching-session
- Jan 15, 20268 min
170| Why Content Creation is So Hard in 2026 and How to Make it Easier
If creating content feels harder than it used to, you're not imagining it. Content creation has gone through 4 clear evolutions. In this episode, I break down the 4 evolutions of content creation and explain why so many creators feel stuck right now. You'll learn why informational content doesn't convert like it once did, why entertaining content leads to burnout, why "relatable but safe" storytelling often plateaus, and what the next evolution of online content is about. I also share what I've seen firsthand working with creators and business owners over 40, how social media and YouTube have evolved, and how to create content that builds trust, connection, and long-term growth. If you're a creator, coach, or business owner who wants to grow on YouTube or online without burning out, this episode will help you understand where you are in your content journey and how to create content that actually resonates in today's algorithm-driven world. I'd love to hear what you thought of the episode. Send me a note at virginia@thisisvirginiakerr.com And if you'd like to work with me- click here to learn more about Story Driven YouTube. https://thisisvirginiakerr.com/this-is-youtube-school
- Jan 7, 202613 min
169| This Makes YouTube Viewers Come Back to Your Channel
Have you ever watched someone in your niche rack up YouTube views and comments and thought, Why are people responding to this—but not my videos? In this episode, I'm breaking down the real reason some creators consistently get more engagement- even when their content isn't any better. You'll listen in on a coaching call from inside my program Story Driven YouTube, where I walk a client through why her intro sounded "fine," but not memorable—and how adding specific story details completely changed how her message landed. We'll talk about: Why YouTube content formulas fall flat without details How generic intros hurt retention and engagement The role storytelling plays in helping viewers decide if you are their person Why this applies to any niche, not just coaches or business owners How to identify simple, human stories that make your content feel personal- without oversharing Whether you're a coach, a creator, or someone building a YouTube channel around a passion or interest, this episode will help you understand what actually keeps people coming back.
- Dec 30, 202516 min
168| Why A.I. Is Making Your YouTube Videos Worse
AI is hurting people's retention and views on YouTube. It's changing how creators write, sound, and connect. And it's not good. In this episode, I breakdown five ways A.I. is ruining YouTube videos. Not the A.I. created videos. The ones people create but use A.I. to help them. You'll learn how A.I.-written scripts can turn off your viewer and make you a weak content creator. I'm also showing you how to use A.I. so it helps you save time planning your YouTube videos and stand out in your industry. I'd love to hear what you thought of the episode. Send me a note at virginia@thisisvirginiakerr.com And if you'd like to work with me- click here to learn more about Story Driven YouTube. https://thisisvirginiakerr.com/this-is-youtube-school
- Dec 16, 202515 min
167| What's Actually Working on YouTube Going Into 2026
If you're unsure what to post on YouTube going into 2026, you're not alone. The platform hasn't just changed — people's expectations have changed. In this episode, I'm breaking down what's actually working on YouTube right now and why the creators seeing growth aren't chasing trends, viral formats, or flashy editing. They're creating content that feels relatable, story-driven, and grounded in real life. I'll walk you through the shift I'm seeing across YouTube, share concrete examples from different niches (including cooking, real estate, and home décor), and explain why clarity around who you're creating for matters more than ever — whether you have a business or not. If you want more views in 2026 without burning yourself out or turning into someone you're not, this episode will give you a much clearer direction. Show Notes In this episode, we talk about: Why "what worked before" isn't enough going into 2026 The shift from polished, formulaic content to relatable, story-driven videos What viewers are actually responding to right now on YouTube Why clarity around your audience matters — even if you don't have a business The difference between creating helpful content and creating clickable content Real-life examples of what to post in different niches: Cooking and food content Real estate channels Home décor and lifestyle creators How storytelling drives views without feeling salesy Why chasing views alone is exhausting — and what works better long-term Want more support? If you're trying to grow on YouTube and want clearer direction on what to post, how to package your videos, and how to build momentum without burning out, you can learn more about my YouTube program at: https://thisisvirginiakerr.com/this-is-youtube-school
- Dec 4, 20258 min
166| Why People Aren't Watching Your YouTube Videos
Today's live coaching session is all about fixing the real problem behind low clicks on YouTube — your titles and thumbnails. In this episode, Virginia walks through a student's video thumbnail, title, and intro script and shows you exactly how to identify why a video isn't getting clicked… and how to turn it into something your ideal viewer can't scroll past. You'll learn: ✨ How to know if your title is confusing your viewer ✨ What makes a thumbnail instantly clickable ✨ The biggest mistakes creators make with messaging ✨ How to craft a title + thumbnail+ intro that work together ✨ The simple test I use to know if a video will get clicks If you want to leanr how to get live coaching like this inside Story-Driven YouTube School, click here. Grab my 10 Minute B-Roll Plan with 40+ b-roll ideas here.
- Nov 21, 202516 min
165| Student Spotlight: The Simple YouTube System That Changed Everything for Nikki Cheak
Today's episode is a behind-the-scenes look at how one busy health and wellness coach completely changed her YouTube experience — and her business — with a simple, repeatable system. I'm sitting down with Nikki Cheak, a mom of three who used to feel overwhelmed every time she tried to make a video. She didn't have extra time, she didn't have fancy equipment, and honestly? She didn't have a plan. That all changed when she joined Story Driven YouTube. In this conversation, Nikki breaks down the extremely simple YouTube process she now uses to consistently post videos from home — using nothing more than her computer — while running her business and raising her kids. We talk about: • How she built a YouTube system that actually fits her life • The mindset shift that finally made YouTube "click" • How storytelling helped her connect instantly with the right people • Why she's more confident than ever showing up on camera • The business growth she's already seeing from this clarity and consistency If you've been overthinking YouTube, struggling with confidence, or feeling like you don't have time… Nikki's story will show you what's possible with a simple system and a little support. ✨ LAST DAY! Today is the final day to save $300 on Story Driven YouTube. If you want the same structure, coaching, and clarity Nikki used to transform her channel — use the link below to join before the Black Friday Special ends. 👉 Black Friday Special: Save $300 here! Learn more about Nikki: Freebie: 5 Days to Finally Know What to Eat in Perimenopause Website: www.intentionalwellnesscoaching.com Podcast: Real Food. Real Energy. Real Life.
About The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips
The Video Strategy Show is your go-to podcast for YouTube tips, video marketing strategy, content planning, and camera confidence. Hosted by Virginia Kerr—former TV reporter/producer turned YouTube coach—you'll learn how to grow your channel, attract the right audience, and turn views into clients without burnout or guesswork.Each week, discover how to:- find your niche and ideal YouTube viewer- plan 30–90 days of content fast- write magnetic hooks & simple scripts that sell- film with confidence (no expensive gear required)- design thumbnails & titles that boost clicks- turn subscribers into leads, clients, and impact- get more views on YouTubeIf you're a purpose-driven entrepreneur, coach, or creator who wants to use YouTube to grow your business and brand—this podcast will show you exactly how.Follow the show and grab free resources at thisisvirginiakerr.comIG & YouTube: @thisisvirginiakerr
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