He's Building The World's First Supplement Brand Specifically for Hoopers. Here's How.

Will Custis, aka The Corporate Hooper, built a massive New York City basketball following while working a full-time corporate job, then bootstrapped HoopFuel, the first performance supplement brand built specifically for basketball players. In this episode, we get into the reality of going from creator to founder: how he built an audience without chasing virality, why "just document your truth" is better advice than any hook formula, the unsexy operational side of bootstrapping a brand nobody tells you about, and the storytelling framework he uses to get people bought into HoopFuel. If you're a creator thinking about building something real, a founder trying to grow without outspending the giants, or anyone stuck between a stable job and the thing you actually care about, this one's for you. Connect with Will:  Instagram: instagram.com/thecorporatehooper/  HoopFuel: instagram.com/hoopfuelnutrition/  Connect with Nik:  Instagram: instagram.com/victorywithnik/  Twitter: x.com/victorywithnik Other Episodes You May Enjoy: Josh Dobbs Spotify: spoti.fi/4cmtQXu Apple Podcasts: apple.co/4e9hmVB George Mumford Spotify: spoti.fi/4bIywaR Apple Podcasts: apple.co/45ltHBR Dr. Jim Loehr Spotify: spoti.fi/3yyddu8 Apple Podcasts: apple.co/3AcnX21