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The Veterinary Culture Lab

013:The Top 3 Communication Behaviors Behind Every Unicorn Clinic: Why Relational Maintenance Matters

February 10, 2026·48 min
Episode Description from the Publisher

In this episode of The Veterinary Culture Lab, Andi and Josh dig into what really sits behind so-called “unicorn clinics”—and it turns out it is not luck, perks, or fairy dust. It is communication. Grounded in a 2012 study by communication scholars Paul Madlock and Melanie Booth-Butterfield, this conversation explores relational maintenance: the everyday communication behaviors coworkers use to stay connected, supported, and resilient at work. Through real veterinary examples, leadership refl...

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