Episode 112: Mental Toughness for Aviation Maintenance | James Lawrence

Welcome to the Vertical MRO Podcast, brought to you by HeliCASTS and in partnership with Vertical Plus What does one of the world's greatest endurance athletes have to teach the aviation maintenance industry? More than you might expect. In this episode of Vertical MRO, hosts Jon Gray and David Kreutzkamp welcome James Lawrence, better known as the Iron Cowboy, ahead of his keynote presentation at the 2026 Vertical MRO Conferences. Rather than focusing solely on endurance records, the convers...