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by Randy Crabtree, CPA
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- Today15 min
A Values-Driven Firm and Culture with John Sensiba
Support for this episode comes from BILL. Simplify your workflows and accelerate your growth with BILL's Accountant Console. Take a demo today at BILL.com/uniquecpa for a $250 gift card – terms apply. In 2008, John Sensiba became managing partner of what is now Sensiba, and promptly watched revenue fall from $18 million to $13 million. On Episode 265 of The Unique CPA, live from Bridging the Gap 2025, he tells Randy that it turned out to be the best thing that could have happened. His and his team's deliberate, sometimes painful commitment to values eventually transformed a regional firm into a near-$100 million practice. John also talks candidly about the moment in March 2020 when old fears resurfaced, why he eventually gave up his tax practice entirely to focus on leading, and what a six-years-out succession announcement actually does for an organization. He also makes a sharp case against time sheets, not as a billing philosophy argument, but as a values one. Get the full show notes and more resources at TheUniqueCPA.com
- 4 days ago12 min
Fostering a Culture of Experimentation in Accounting with K.C. Eames
Accountants aren't supposed to embrace failure. It runs counter to everything the profession is built on. But K.C. Eames, who leads operations at Dark Horse, has spent time thinking carefully about why that instinct holds firms back, and what it actually takes to build a culture where people feel safe to experiment. Recorded live at Bridging the Gap 2025, her conversation with Terrell Turner on Episode 264 of The Unique CPA covers her main stage talk on making it safe for accountants to fail, how Dark Horse uses open communication to surface and celebrate new ideas, and what it felt like to retool her presentation at the last minute to lead with personal stories rather than a framework. She also reflects on the kind of tight-knit, genuinely collaborative community that keeps drawing her back to Bridging the Gap year after year. Get the full show notes and more resources at TheUniqueCPA.com
- 1 weeks ago16 min
The "Hive Mind" Effect at Bridging the Gap, with Nancy McClelland
Support for this episode comes from BILL. Simplify your workflows and accelerate your growth with BILL's Accountant Console. Take a demo today at BILL.com/uniquecpa for a $250 gift card – terms apply. Recorded live at Bridging the Gap 2025 in Denver, Randy Crabtree sits down with Nancy McClelland—CPA, community builder, and self-described member of the BTG "hive mind"—to talk about what keeps drawing her back to the conference year after year on Episode 263 of The Unique CPA. Nancy is candid about the real challenges of running a sustainable firm and how BTG gave her not just ideas, but permission to act on them. She also talks through the two sessions she ran at BTG 2025: one on effective collaboration between bookkeepers and tax pros, drawing directly on what she hears inside Ask A CPA, and another on reasonable S corp compensation that managed to make a technical audit topic feel like an advisory opportunity. It's no surprise, but Nancy brings the same openness and practicality to this conversation that she brings to everything else she contributes to the profession. Get the full show notes and more resources at TheUniqueCPA.com
- 2 weeks ago25 min
One Stop, Full Access: Rethink Client Engagement with Rozeta Atlas
Support for this episode comes from BILL. Simplify your workflows and accelerate your growth with BILL's Accountant Console. Take a demo today at BILL.com/uniquecpa for a $250 gift card – terms apply. Recorded on April 15th, a day Randy describes as one he's never been fond of, and now has even more reason to dread, is this conversation with Rozeta Atlas on Episode 262 of The Unique CPA. The Director of Product Enablement and Adoption at HubSync, Rozeta cuts right to the heart of why busy season feels so broken, explaining that the problem isn't just the volume of work, but also that progress is invisible to clients. They assume nothing is happening, and since accountants are buried under their own huge pile of returns, the communication gap between the two is like an ouroboros of failings. Rozeta draws on her background moving from tax technical work into firm operations to make the case that technology alone isn't the fix, because process has to come first. She's also clear that the window to fix things for next year is already open: Extended returns due in September and October mean there's still time to standardize, identify the gaps, and layer in the right tools before the next wave hits. Get the full show notes and more resources at TheUniqueCPA.com
- 3 weeks ago38 min
The Changing Face of Public Accounting, Then and Now
Support for this episode comes from BILL. Get clear insight into payment status and cashflow with BILL's Accountant Console. BILL uses AI to simplify your tech stack so you can increase productivity and spend more time delivering truly personalized client service. Take a demo at BILL.com/uniquecpa and you'll get a $250 gift card. Terms apply. Six and a half years in, Randy Crabtree and new co-host Terrell Turner take a rare look backward, revisiting the very first episodes of The Unique CPA to see how well the show's early conversations about technology, advisory work, and burnout have aged. Turns out, surprisingly well! David Bergstein's cruise-ship-vs-jet-boat analogy for firm agility still rings true, and Tim Jipping's casual mention of AI from 2019 lands differently in 2026. The conversation moves naturally from the compliance-to-advisory tension that still defines the industry to something more personal: the importance of knowing the whole person behind the accountant. It's part retrospective, part honest reckoning with how much, and yet how little, accounting has changed, and a preview of where Randy and Terrell plan to take the show from here. Get the full show notes and more resources at TheUniqueCPA.com
- 4 weeks ago33 min
From Burnout to Balance: How Firms Can Thrive with Erin Daiber
Support for this episode comes from BILL. Simplify your workflows and accelerate your growth with BILL's accountant console. Take a demo today at BILL.com/uniquecpa for a $250 gift card. Terms apply. Randy Crabtree sits down with CPA turned leadership coach Erin Daiber on Episode 260 of The Unique CPA. The founder of Well Balanced Accountants, Erin digs into what it actually takes to build a firm that can survive and thrive in a rapidly shifting profession. Bringing a refreshingly grounded perspective on AI adoption, Erin says your focus should be less about chasing every new tool, and more about having a strategy before you start stacking up subscriptions. The conversation moves into the leadership crisis that's quietly brewing in many firms, mindful of the gap between great technicians and effective leaders, and what happens when nobody's been developed to take over when senior partners retire. Erin is a fierce advocate for firm independence, and makes a compelling case that most firms turning to PE or M&A could have avoided it with earlier, more intentional investment in their people and processes. Get the full show notes and more resources at TheUniqueCPA.com
- Apr 14, 202630 min
Turning More Time into Top Line Growth with Cosmin Nicolaescu
Support for this episode comes from BILL. Simplify your workflows and accelerate your growth with BILL's accountant console. Take a demo today at BILL.com/uniquecpa for a $250 gift card – terms apply. In part two of their conversation on Episode 259 of The Unique CPA, Randy and Cosmin Nicolaescu, co-founder of Accrual, get into the harder questions: What happens to pricing when a hundred-hour return takes ten? What do junior accountants actually need to learn if AI handles the data entry? Which firms are quietly positioning themselves to win the next decade, while others stall on change management? Cosmin makes a pragmatic case that early adopters will capture a real arbitrage window before the market reprices, and that the firms who use that window to build advisory capacity rather than just cut costs are the ones who come out ahead. The conversation covers review workflows, glass-box versus black-box AI why organic growth in accounting has been so hard to achieve, and what might finally change that. Get the full show notes and more resources at TheUniqueCPA.com
- Apr 7, 202636 min
Giving Accountants Their Time Back with Cosmin Nicolaescu
Support for this episode comes from BILL. Simplify your workflows and accelerate your growth with BILL's accountant console. Take a demo today at BILL.com/uniquecpa for a $250 gift card – terms apply. Cosmin Nicolaescu spent years at Stripe and Brex building the financial infrastructure that millions of businesses depend on. Now he's turned that experience toward a different problem: Why are accounting firms still operating like it's 1995? As CEO and co-founder of Accrual, Cosmin is building an AI platform designed to take the mechanical burden off CPAs and give them back time for the work that actually requires their judgment. Episode 258 marks part one of a two-part conversation on The Unique CPA where he talks with Randy about what drew him to the accounting profession specifically, how watching finance teams operate strategically at Stripe and Brex shaped his thinking, and what it looks like in practice when a firm cuts a 100-hour tax return down to 15. Get the full show notes and more resources at RandyCrabtree.com
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About The Unique CPA
Over more than five years and 200 episodes, The Unique CPA has blossomed from "just an accounting podcast" into a community of thriving accounting professionals. With personal fulfillment and energizing, passionate work at the top of our list of priorities, we're keeping you at the forefront of the changing face of public accounting through conversations with fascinating leaders who understand that the one constant in the accounting profession is change: Change in our approach to the demands of the profession, change in the technology we use to more efficiently do our jobs, and change in our ability to express who each of us really is as a human being.
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