The Unforget Yourself Show

The Blind Spot That’s Becoming a Seven-Figure Business with Tirza Jova

September 14, 2026·36 min
Episode Description from the Publisher

Tirza Jova, founder of Milk by Mom, a modern infant nutrition company that helps breastfeeding moms preserve their breast milk with more flexibility, confidence, and peace of mind.Through a specialized freeze-drying process, Tirza and her team help families turn frozen breast milk into a shelf stable powder, making it easier for moms to continue feeding their babies while balancing work, travel, family life, and everything in between.Now, Tirza’s journey from identifying an overlooked problem in maternal care to building a rapidly growing multi six figure business demonstrates what can happen when you create solutions in spaces society has quietly neglected for decades.And while scaling a company, raising young children, and building entirely new infrastructure around breast milk, she’s helping reshape the future of infant nutrition in a way that gives families more freedom and support in real life.Here’s where to find more:https://milkbymom.com/ https://www.instagram.com/milkbymom/ https://www.linkedin.com/company/milk-by-mom/ https://www.linkedin.com/in/tirza-jova-4709598/________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it’s through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you’re not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here:https://linktr.ee/unforgetyourself

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