#74 - Building a 5-Star STR Business in Minneapolis w/ Jo Hanson

At just $5 a unit per month, it's worth checking out shukrentals.com or booking a live demo in the show notes. https://calendly.com/oliver-theshuk/shuk-demo — Use discount code TCREI20 for 20% off. 🎙️ About the TCREI Hosts Adam Tafel – Investor, Realtor, and host of Twin Cities Real Estate Investing. Adam has helped hundreds of clients buy, sell, and analyze investment properties across the metro. He works daily with local investors and is passionate about building wealth through smart real estate strategies. 📩 adam@UpsidePropertySales.com Tim Swierczek – Mortgage lender and experienced investor who helps clients structure financing to maximize returns and long-term wealth. Tim brings a practical, numbers-first approach that makes deals work in the real world. 📩 tim@timswierczek.com 💡 We’d love to meet with you and hear about your investing goals. Book a time with us here: TwinCitiesRealEstateInvesting.com/schedule Jo Hanson, founder of The Works BnB, got her start during the COVID-era travel shift by investing in Minnesota vacation rentals near ski resorts. As demand surged, her properties performed exceptionally well—allowing her to cash out near the top of the market and strategically redeploy that capital into short-term rentals across the Twin Cities. Jo approaches short-term rentals like a true operator, not a hobbyist. She explains that in order to compete in the Minneapolis STR market, you need to run your units like a real business—dialed-in systems, intentional design, and a genuine 5-star guest experience. In this episode, she shares what it takes to stand out, though we only begin to scratch the surface of the systems and scale behind her growing portfolio.