The T.R.O.N. Podcast

How James B. Hayden Built $1B in Sales Success

June 12, 2026·34 min
Episode Description from the Publisher

James B. Hayden is a Seattle-based business executive, sales strategist, author, and speaker with more than 30 years of experience in enterprise sales, business development, and revenue leadership. He has advised organizations across multiple industries on how to improve sales performance, develop effective go-to-market strategies, and build long-term customer relationships. Over the course of his career, he has contributed to more than $1 billion in revenue generation through leadership roles focused on growth and execution. Hayden is the author of Real World Selling Strategies: The Art of the Selling Conversation, which focuses on practical techniques for improving sales conversations and strengthening client engagement. He is also a founding team member of TEDxSeattle, reflecting his involvement in the broader Seattle innovation and ideas community. In his consulting and speaking work, Hayden helps executives, entrepreneurs, and sales teams improve performance, strengthen leadership capability, and navigate complex sales environments. His approach emphasizes clear communication, disciplined execution, and relationship-driven growth strategies.

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