
In this episode of the Thread Podcast, host Justin Vandehey sits down with Neal McCoy, VP of Customer Success and Professional Services at BigCommerce, to unpack where customer value most often breaks down after a deal is closed — and how companies can fix it. Neal shares insights from nearly a decade building CS and PS at BigCommerce, explaining why customers don’t buy software to “solve problems,” but to make or save money. The conversation explores how unclear value realization creates fri...
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You Can't Read the Label from Inside the Bottle

From Cisco to IBM: How Professional Services Became the Most Important Role in Enterprise Tech w/ Sanjay Pal, WW VP of Software Professional Services at IBM

From 265 Million Users to Enterprise Gold Standard: How Canva Scales GTM Without Losing Its Soul

The 10 AM Revolution: How AI is Transforming the Marketer's Day w/ Allison Skidmore, Chief Customer Officer at Optimizely
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