
In June 2024 the Greater Memphis, Tennessee Chamber of Commerce announced Elon Musk's artificial intelligence company, xAI, would build its "Colossus" data center in an old Electrolux factory. Two years on, the story continues to expand alongside the company’s growing footprint, with a second campus, Colossus II, across the state line in Southaven, Mississippi; a contested gray water recycling plant; an ever-rising count of gas turbines; multiple lawsuits; and communities in South Memphis still pressing for straight answers.Few people have tracked all of it more closely than Neil Strebig, a reporter with The Commercial Appeal in Memphis who has covered the xAI story daily from the beginning. He’s attended community meetings and hearings, filed right-to-know requests, parsed the differing interpretations of the Clean Air Act by the EPA, the Shelby County Health Department and the Mississippi Department of Environmental Quality, counted turbines, and spent time with residents living alongside the facilities. The result is a level of detail that few can match.In this conversation, Strebig brings us up to speed on the latest developments — including a newly updated lawsuit citing unpermitted turbines in Southaven, the implications of the SpaceX IPO and the impending IPOs of other AI firms, and the stalled water recycling plant Memphis leaders had counted on. And, he reflects on what it has been like to chase facts as the story spread across two states and a thicket of jurisdictions.
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