Talking to Be Known, Not Just Understood

What actually makes people choose you in a world full of lookalike businesses? In this episode of The Tarryn Reeves Show, Tarryn sits down with Brandy Whalen, co-founder of Kitcaster, to unpack why founder-led marketing wins and how the right story can cut through the noise, build trust fast, and even quieten imposter syndrome. From a memorable “podcast picnic” that helped a highly technical founder drop the jargon and finally sound human, to the subtle difference between “talking to be unde...