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The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners: Daily Summaries Delivered
by Jackie Murphy
Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place.I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the yoga industry I’ve seen firsthand what it takes to turn your passion into a powerful, scalable business.Join me as we dive into strategies, insights, and real-world advice to help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your clients. It's time to embrace your CEO mindset and make more money without working more.
Latest Episodes
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- 5 days ago17 min
Re-Air – Make Your After Class Announcement Effective
Send Jackie A Message! In this episode, I teach you exactly what you should be doing in your after class announcements. This will apply to you, whether you're teaching group Asana classes, a Meditation Teacher or a Studio Owner. Here's why I'm so passionate about this: In my first year teaching yoga full-time, I drove 40,000 miles in one city, teaching class after class — and that year, I only made $15k. Why? Because I didn't have the business skills I needed to make sure the time I spent t...
- 1 weeks ago28 min
What I Did to My Business Before I Went on Maternity Leave
Send Jackie A Message! Most studio owners do not have a time problem. They have a dependency problem, and those two things have completely different solutions. In this episode, Jackie Murphy walks through what she did to her business before her third maternity leave. She pulled herself out early, on purpose, so she could watch what broke while she was still there to fix it. You do not plan for your absence. You rehearse it. She breaks down the five places she had to work: team (why she stoppe...
- 2 weeks ago22 min
Nobody's Signed Up Yet: Why Your Training or Retreat Isn't Filling (And What Fixes It)
Send Jackie A Message! "Jackie, not enough people have enrolled yet." I have heard that sentence more than any other in the last few weeks. Teacher trainings. Fall retreats. Workshop weekends. And underneath it is always the same fear: if I don't fill this, what does that say about my offer, my students, my business, me? So we opened up the numbers. Not one of those studio owners had the problem they thought they had. One had 60 warm leads marked "interested" with no follow-up in a week and a...
- 3 weeks ago28 min
4 Beliefs That Are Keeping Your Ads From Growing
Send Jackie A Message! Someone once told me, kind of proudly, that he scrolls right past every sponsored listing on Google. Like it was a small act of resistance. I've thought about it ever since, because I don't think he was talking about Google at all. He was telling me what he believed about paying to be seen. A lot of you believe some version of that about your own advertising. You're just not saying it out loud. It shows up as the ad you keep not running. This is the final episode of ads...
- Aug 11, 202632 min
What Ads Really Cost: The Payroll-Savvy Way to Get New Students Every Month
Send Jackie A Message! You want to be well known in your town. You want more bodies in the room, because a full class is more fun to teach. You want a predictable way to grow your membership instead of waiting on referrals. And you want fresh faces, because you have been rotating through the same people for a while now. Paid ads are the growth lever that changes all of that. Money is what stops most studio owners from pulling it. So this is the money episode. In week three of our month on pai...
- Aug 11, 202624 min
Ads Find Her, Your Content Convinces Her: The System That Fills Studios
Send Jackie A Message! Ads Find Her, Your Content Convinces Her: The System That Fills Studios Do I run ads, or do I just keep posting organically? It's the question every studio owner asks... and it's not the right question. In this episode, I'm sharing the one number that should reorganize your whole marketing plan: people who see your organic content AND your paid ads are 61% more likely to convert than people who only see the ads. Ads and organic aren't competing for your budget, ti...
- Aug 4, 202627 min
Should Your Studio Run Ads Yet? The Cost of Waiting and the 5 Green Lights
Send Jackie A Message! You've told yourself you'll grow organically first. Referrals, word of mouth, posting the right way. Ads are for later, when you're bigger. That sounds responsible, and it is costing you money every single month. In this episode, Jackie Murphy breaks down the invisible invoice your yoga or Pilates studio pays while it stays invisible: the luck ceiling of referral-only growth, the empty spots in your classes that add up to five figures in missed lifetime value, the atten...
- Jul 21, 202624 min
The Handbook Trap: Why a Handbook Won't Fix Your Team
Send Jackie A Message! Everyone in the yoga and Pilates world is telling you the same thing right now: you need a handbook. And they're right — until they let you believe the handbook is the fix. Because here's what the research shows: SOPs don't fail because they're badly written. They fail because nobody is holding the standard. In this episode, Jackie names the trap almost every studio owner falls into — asking a document to do a manager's job — and gets precise about three words we...
About The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place.I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the yoga industry I’ve seen firsthand what it takes to turn your passion into a powerful, scalable business.Join me as we dive into strategies, insights, and real-world advice to help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your clients. It's time to embrace your CEO mindset and make more money without working more.
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