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by Jackie Murphy
Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place.I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the yoga industry I’ve seen firsthand what it takes to turn your passion into a powerful, scalable business.Join me as we dive into strategies, insights, and real-world advice to help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your clients. It's time to embrace your CEO mindset and make more money without working more.
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Send Jackie A Message! Everyone in the yoga and Pilates world is telling you the same thing right now: you need a handbook. And they're right — until they let you believe the handbook is the fix. Because here's what the research shows: SOPs don't fail because they're badly written. They fail because nobody is holding the standard. In this episode, Jackie names the trap almost every studio owner falls into — asking a document to do a manager's job — and gets precise about three words we...
Send Jackie A Message! The Profit Fix: Why 91% of Studios Are Broke (and the 3 Numbers That Change It) Roughly 91% of boutique studios aren't sustainably profitable — and most owners are convinced that's a revenue problem. It isn't. In this episode, Jackie breaks down the three numbers that actually decide whether your yoga or Pilates studio pays you or just keeps you busy: rent, payroll, and marketing. You'll hear what healthy looks like, the real (uncomfortable) reason owners avoid their nu...
Send Jackie A Message! Here's the deal: most studio owners pour time and money into the top of the funnel. New leads, new intro offers, new members. But if half of those new members quit within 90 days, you're filling a leaky bucket and going backwards. In this episode, Jackie Murphy breaks down why retention, not acquisition, is what makes a yoga or Pilates studio sustainably profitable. You'll learn the six retention plays that turn a brand new member into a years-long member: why the first...
Send Jackie A Message! The recovery side of wellness (saunas, cold plunge, contrast therapy) is on track to nearly triple over the next decade to almost $27 billion, and almost nobody in the yoga and Pilates industry is moving on it yet. If you have been working harder than ever and growth has still stalled, this episode explains why. Here is the shift: your members do not want just a workout anymore. They want a result. McKinsey surveyed more than 9,000 consumers and found wellness has becom...
Send Jackie A Message! She wants to plan a Black Friday sale--but is afraid it'll ruin her monthly recurring revenue... That's where this episode starts — with a real conversation I had this week with a studio owner who is winning by every number you could name, and is still quietly afraid it's all about to run out. If you've ever talked yourself out of a sale, a price increase, or hiring the help you need because some part of you whispered "what if it dries up" — this one is for you. We get...
Send Jackie A Message! Most studio owners think overpaying is a money problem. It isn't. This week I had the same conversation with four different studio owners. Different people, different numbers, but the same thing underneath every time. And not one of them was actually dealing with a pricing issue. They were mispaying, paying for a title when they were getting a task, paying for a role they weren't using yet, paying for a feeling instead of a result. In this episode, I walk you through it...
Send Jackie A Message! Every summer, studio owners brace for the same thing: attendance drops, members travel, energy shifts. So you white-knuckle through it and wait for September. Here's the problem—summer isn't your slow season. It's your setup quarter. What you do in your yoga or Pilates studio in June determines whether your fall is full of momentum or a slow climb back from a standstill. In this solo episode, Jackie Murphy breaks down the misconception costing studio owners money: that ...
Send Jackie A Message! Before every onsite VIP day, I send an anonymous upward feedback survey to my client's team. It's the fastest way to read the real culture of a studio, the stuff owners can't see because they're too close to it. And after running this survey at studio after studio, the same three things come up every single time. In this episode, I'm pulling back the curtain on exactly what your teachers say when no name is attached to their answer. Not to make you nervous, but to give ...
Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place.I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the yoga industry I’ve seen firsthand what it takes to turn your passion into a powerful, scalable business.Join me as we dive into strategies, insights, and real-world advice to help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your clients. It's time to embrace your CEO mindset and make more money without working more.
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