#32 A Peek Inside Business School: How Professor Ed Freeman is impacting the next gen workforce

Ed Freeman is a brilliant thinker, notable for his award-winning book, Strategic Management: A Stakeholder Approach, first published in 1984 and reissued in 2010 by Cambridge University Press. He has a delightfully different way of preparing business students for the real world, so much so, it might challenge the way you think as a leader. Additional Resources: Connect with Ed: https://www.linkedin.com/in/r-edward-freeman-98b8897/https://redwardfreeman.com/ Connect with Danielle: The Story Effect http://thestoryeffect.com/ Linkedin https://www.linkedin.com/in/daniellekrischik nstagram http://instagram.com/storyeffectpodcast Learn about Knight Agency http://knightagency.com/ Connect with People Forward Network: Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network   Key Takeaways: Businesses thrive in an AI-driven world by treating stakeholders as human relationships, not automated transactions. Technology should enhance connection, not replace the human-to-human core of business. You cannot cut costs your way to greatness, because lasting success comes from caring about people. The false choice between profit and purpose limits growth, while embracing both unlocks real power. Companies that create value for all stakeholders ultimately create more value for shareholders too.