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The Spur Your Way Out Show

Behind the Brand: The Decisions That Defined Our Year feat. Shelby Bossaller

November 18, 2025·1h 24m
Episode Description from the Publisher

In this year-end episode, JR and Shelby open up about the decisions, disciplines, and defining moments that shaped their family, their mission, and the heart behind Spur Your Way Out in 2025. From January on, life looked different. Shelby Bossaller stepped into her full-time role as head of marketing and social media, and together they navigated a year filled with growth, challenges, refinements, and purpose. This conversation takes you behind the brand—into the choices they made with diligen...

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