World Cup viewership and hydration breaks; the NBA and NHL wrap up big; and what to make of UFC Freedom 250

On this week's pod, SBJ’s Austin Karp and Josh Carpenter dig into the big numbers to start the World Cup, and how Fox has really looked to commercialize hydration breaks. Plus, the duo looks at how the NBA and NHL finished their seasons on a high, the UFC Freedom 250’s presentation on Paramount+, what to make of Fox Corp.’s purchase of Roku and the latest on golf media with the U.S. Open underway at Shinnecock Hills. Finally, with Fanatics Fest on the horizon, Lance Fensterman, CEO of Fanatics Events, joins the pod to talk about all the content that will be coming out of Javits Center in July. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.