Escape the Wine Road: Beth Costa on Bubbles, Wine Events and Why Can't We Work Together, People...

Beth Costa brought bubbles, stories and 26 years of Wine Road wisdom to the Sonoma Spiel. After more than two decades leading Wine Road in Northern Sonoma County, Beth Costa has retired — just as Wine Road celebrates its 50th anniversary. Beth joins Tim from the Sonoma Valley Visitors Bureau to talk about how Wine Road grew from a hand-drawn map and a handful of wineries into one of Sonoma County’s best-known wine tourism organizations. On the road we discover Barrel Tasting, Winter WINEland, Wine & Food Affair, wine futures, winery collaboration, the early days of websites and fax machines, the rise of wine podcasts, and why sparkling wine belongs in your fridge every day — not just for celebrations. Beth also talks about Wine Road’s podcast, her career path from retail to Kendall-Jackson to Wine Road, the changing wine tasting experience, how wineries can stay approachable, and what retirement might look like: gardening, champagne, felt birthday crowns and absolutely no unnecessary meetings. Wine Road represents wineries and experiences across Northern Sonoma County, including Alexander Valley, Dry Creek Valley and Russian River Valley. Beth’s successor, Katie Ambrosi, stepped into the Executive Director role as Wine Road prepared for its 50th anniversary year. Save up to 25% on Sonoma wine tastings with the Sonoma Tasting Pass! Choose three great wineries in Sonoma Valley: 👉 https://bit.ly/SonomaTastingPass