The Soccernomics Podcast

Will Infantino's World Cup Plan Tear FIFA and UEFA Apart?

July 30, 2026·30 min
Episode Description from the Publisher

In a shock move on Tuesday, FIFA announced plans to create FIFA Forward Enterprises (FFE), a new subsidiary which would sell all of FIFA’s commercial rights and run its major events, such as the World Cup. But the most significant part of the plan is that FIFA would then sell off up to 21% of the company to private investors. The idea has been met with sharp criticism, especially from the governing body of football in Europe - UEFA - who said: “The soul and governance of football are not assets to trade — especially with zero transparency as to who gains financially. None of us are the owners of football. It is not FIFA’s to sell.”

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