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The Smart Communications Podcast

Episode 206: How can you use science to engage donors?

March 4, 2026·27 min
Episode Description from the Publisher

What if fundraising strategy started with the brain? Farra Trompeter, co-director, talks with Cherian Koshy, CFRE, CAP, author of Neurogiving: The Science of Donor Decision-Making, about how neuroscience and behavioral psychology can strengthen donor engagement. They share insights nonprofits can use to build trust, write clearer appeals, and design campaigns that motivate supporters.

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