Kevin Lyttle: The Untold Story of “Turn Me On”, Millions, Fame & the $20M Master Offer

Kevin Lyttle sits down with Shizzio for one of his most open and revealing conversations yet.Best known around the world for the massive hit “Turn Me On,” Kevin takes us from his childhood in St. Vincent and the Grenadines to becoming a global superstar — and opens up about the parts of the journey that most people never heard.He talks honestly about being bullied as a child, family struggles, finding his voice, working in customs, writing and recording “Turn Me On,” and the three years he spent pushing the song independently before it exploded worldwide.But the story doesn't stop at success.Kevin reveals what happened behind the scenes after “Turn Me On” became a global phenomenon — including record-label problems, money owed, ownership of the song, becoming a millionaire, the pressures of making his debut album, and why he ultimately decided he didn't need a major label.CHAPTERS:0:00 intro1:22 Oi Oi out now! SHIZZIO x SPECIAL MC1:55 Welcome Kevin Lyttle / still hungry5:05 it’s still fun / no new friends / humble6:56 Dj Iron & friends8:29 born & raised10:07 what is Island life like? / colourism13:26 outside as a kid / TV15:16 crossing the line / beats from mum17:36 I got bullied a lot / school19:04 parent beatings21:50 kids wanna beat adults now23:59 mums struggle made me sing25:48 self taught singing28:59 misunderstood29:51 I don’t care what you think32:26 writing / pivotal moments34:02 held back in school36:50 customs job38:32 writing ‘Turn Me On’ / studio recording43:20 soca reggae / ft on Turn Me On44:37 I was sure about ‘Turn Me On’45:22 intro high note on ‘Turn Me On’48:37 ‘Turn Me On’ bridge & lyrical content51:03 vocal range54:00 what are you actually saying?57:06 ‘Turn Me On’ starts blowing up1:01:11 3yrs to push ‘Turn Me On’ independently1:03:28 label deal / millions made / humble1:04:34 song ownership details1:06:22 becoming a millionaire / grounded lifestyle1:09:18 song release / global chart success1:12:55 label mistakes1:14:00 global fame the good & bad side1:18:06 fame highlights / Kanye West / Beyonce1:19:28 having the bigger song / no ego1:24:26 Spragga Benz on ‘Turn Me On’ Remix1:26:56 album success pressure1:28:42 musical direction issue1:30:08 rush to make the album / forced1:33:54 album success but I did not enjoy it1:34:23 money owed / contract was bad1:37:35 do you regret signing the deal?1:38:35 being dropped from label1:40:36 owed money / independent releases1:41:10 biggest crossover song? / total views1:42:11 I don’t need a label now1:43:04 Shaggy collab1:44:10 Flo Rida collab1:45:27 Chris Brown used my song1:46:35 Collie Buddz1:47:41 uncleared samples / reggaeton1:49:13 20 Million to sell the master1:50:33 re recording ‘Turn Me On’1:51:33 is ‘Turn Me On’ a gift or curse?1:52:16 ‘Turn Me On’ will never die1:52:35 one hit wonder?1:54:41 new song ‘Island Ting’1:58:25 ‘Turn Me On’ music video1:59:13 new album? / social media today2:01:51 thoughts on streaming2:03:21 I’m good & happy2:04:41 AI Q’s / ‘Turn Me On’2:06:30 friends / regrets / tiktok2:08:32 lies / cars2:10:11 money made / quitting / artists2:11:45 Rihanna / perspective2:13:15 Caribbean music / Kanye West2:17:24 best carnival in the world2:18:04 Bertil Fox2:19:37 Quick fire Q’s2:25:28 final MSG