GENERAL LEVY: They Tried to Block INCREDIBLE but I still made MILLIONS! | FULL STORY

General Levy joins us for one of the most revealing interviews of his career.From growing up in North West London and discovering sound system culture as a kid, to creating his signature "hiccup" style, becoming one of reggae's hottest artists, and then changing music history with M-Beat's legendary anthem "Incredible"—this is the full story.Chapters:0:00 Intro / title sequence2:05 Local Geeza Out now! Shizzio X Mc Creed X Big Narstie2:38 Welcome General Levy5:21 I know Shizzio!6:24 born & bred NW9:11 is NW safe? / North Weezee11:09 outside as a kid / older bro / stars in NW13:19 getting into trouble / parent beats / dad18:00 school / I was too advanced22:34 going to dances aged 1226:15 smoking weed aged 1229:17 emulating sound system culture32:14 1st lyric / Rodigan culture vulture?35:35 practicing lyrics / older bro40:26 1st performance I froze!42:55 1st PA / artist name / I arrived49:39 inventing the ‘hiccup’ style52:45 perfecting ‘hiccup’ style / reload king55:43 1st for ‘hiccup’ sound / MC PSG & Stush58:09 sound to stage originator / pirate radio switch1:01:04 Robbo Ranx studio / song releasing / PA’s1:04:25 Reggae charts / money made & spent1:05:57 ‘heat’ song / lyrics Vs vibe / no hiccup flow1:11:13 ‘breeze’ & ‘champagne body’ songs1:12:48 award winning / mums advice / law job1:16:39 record deal / Tim Westwood1:20:11 NY / Shaggy was my driver / Monkey Man1:22:44 Monkey Man flops / depression1:26:44 M Beat calls / Jungle music1:27:53 making ‘Incredible’1:31:25 ‘Incredible’ inspo / haters1:33:11 ‘Incredible’ lyrics / what are you saying?1:35:26 Booyaka!1:36:22 I could tell ‘Incredible’ was special1:37:07 Commander B blew up the track1:38:50 Original Nuttah competition1:40:54 fame / contract issues1:42:09 cover overview1:43:47 record splits / money owed1:47:24 I made millions despite issues1:50:56 millions from dub plates alone1:52:26 show money1:53:45 spending / I’d do it for free1:55:04 publishing is pension1:55:46 keeping ‘Incredible’ alive / not on Spotify?1:57:58 the industry tried to block me1:58:43 why not re-record ‘Incredible’2:04:08 32yrs later / I took jungle mainstream2:05:03 watching ‘Incredible’ music video2:09:37 fake rumour tried to cancel me2:14:40 committee formed to cancel me2:17:38 why do people hate on success?2:20:13 Top Of The Pops / haters2:25:09 hate kept me humble / Reggae Vs Jungle2:27:02 Ali G movie ‘Incredible’ sync2:33:12 Ali G remake video / advert syncs2:35:27 cultural moment / best PA’s2:37:45 arrested development / depression2:41:00 social media saved me2:41:59 Dr Zeus & Bally Jagpal collab / Asian support2:45:36 collab list / fight back via social media2:48:10 Idris Elba collab / flowers / haters drive you2:53:00 Europe showed me love2:55:22 I kept my integrity / Mistajam2:56:40 Craig David & Mark Morrison had my back2:58:58 Prince Naseem / Murad Hamed phone call3:03:47 future projects3:07:00 Autobiography Book3:08:58 General Levy merchandise3:11:07 AI Q’s / control / hate3:12:21 racism / betrayal / fakeness3:13:54 lies / backstabbers / threat3:15:11 owed apologies / drugs3:16:29 lost money / under credit / gatekeepers3:17:24 voice / D Double E / haters3:18:48 quick fire Q’s3:24:18 final msg / flowers