SPS-444: Why Your Matter Matters with James Blatch & Cissy Mecca

James and Cissy break down one of the most overlooked (but powerful) parts of your book: front and back matter. From prologues and epilogues to marketing strategy, they explore what actually works for readers and what might be quietly losing you sales. Expect honest takes (including a strong stance on prologues!), practical tips on optimising your back matter for conversions, and smart ways to turn your book into a reader-retention machine. Plus: writing retreats, live events, and a few unexpected tangents along the way. Key Talking Points Why front matter should be minimal and never get in the way of the reader diving into your story. The truth about prologues (and why many readers skip them entirely) vs when they can work. How epilogues (especially in romance) can add value and even drive reader engagement. The importance of a single, clear call-to-action at the end of your book to maximise conversions. Smart strategies for back matter marketing, including bonus content, newsletter signups, and reader retention tactics. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com Indie Writers Club (join for retreats & community): https://learnselfpublishing.com/support AI Summit: https://aisummit.indieauthortraining.com Writer Retreat (New Zealand – August): Indie Writers Club Self-Publishing Show Boat Party (London) 11th June 2026:  https://learnselfpublishing.com/party-on-the-boat