Keith Zubchevich on Conviva, Streaming Challenges, and the Future of AI in User Experience

In this episode, Bubba Startz welcomes Keith Zubchevich to discuss his journey in founding Conviva and its pivotal role in video measurement. They explore the early challenges of the industry and highlight the importance of quality of experience in the attention economy. Keith shares insights on Conviva's involvement in major events like the World Cup, their efforts to deliver TV-quality streaming, and the integration of AI into their platform. The conversation covers the unique challenges of streaming versus traditional TV, the impact of poor quality on brands, and the future of XR. The episode concludes with a look at AI-driven customer service and upcoming live events.