All Black Ben Franks - Simplicity, Effort & Player Development | From Player to Coach

What actually helps rugby players improve?In this conversation, All Black prop Ben Franks breaks down how coaches can develop players through simplicity, effort, and clear processes.Drawing on his experience as a 2x Rugby World Cup winner and now professional coach, Ben shares practical insights on:How to simplify your coaching for better resultsWhy focusing on one thing at a time accelerates developmentThe role of effort in player growth and team cultureHow to structure training for maximum transfer to performanceWhy repetition and reflection are key to long-term improvementThis is a coaching-focused conversation designed to give real, applicable ideas for coaches at all levels — from grassroots to high performance.Timestamps:0:00 Introduction1:07 Transition from player to coach8:20 Developing habits & effort13:00 Work Ethic11:55 Effort and Its Importance20:26 Mike Cron on his development28:28 Coaching Pressure36:58 Reflection is where the Week is Won41:02 Measurable Processes for Effective Coaching45:38 Developing Leaders51:00 Building Culture54:13 Advice to Parents and Coaches===========================Connect with us! =============================Tik Tok: ➡︎ @rugbyinstituteInstagram: ➡︎ @rugbyinstituteX: ➡︎ @RugbyInst===========================#therugbyinstitute #rugbycoaching #defencedrills #pasingdrillsOur mission at The Rugby Institute is to support rugby coaches in developing their skills, growing the game, and making a lasting impact on their teams and communities.