496: Why Your Roof Repairs Aren’t as Profitable as You Think

Roof repairs can look very profitable until you add up what they really cost. Dave Sullivan breaks down roof repair pricing, hidden costs, the right customer, repair operations, and the numbers contractors need to track to know if their repairs are actually making money.EPISODE DESCRIPTIONRoof repairs look profitable.A $600 repair. A couple hours of labor. Maybe $75 in materials.Looks like easy money, right?Not so fast.What about the cost of the lead, answering the phone, scheduling, drive time, the truck, fuel, insurance, trips to the supply house, documentation, billing, collections and callbacks?There may be a lot more money tied up in that repair than you realize.In this episode, I break down what it really costs to run a roof repair business and why you can’t price repairs based simply on how long your technician spends on the roof.I also share what I learned building a commercial service and maintenance operation that eventually did about $4 million a year.In this episode:Why repairs need to be treated as a separate businessThe hidden costs contractors often missWhy I won’t give you a magic price for a roof repairHow to determine what you need to chargeHow to identify your ideal repair customerWhat repair customers are really paying you forWhy repairs need their own sales and service processHow repair customers can become future reroof customersWhy a good production roofer isn’t automatically a good repair technicianThe numbers you need to track to know if repairs are actually profitableRepairs can be a very profitable part of your roofing business.But don’t do them just to keep everybody busy.Know why you’re doing them. Know what they cost. Charge enough to make a profit. And keep score.Not sure where the profit is going in your roofing business?Start with the Roofing Business Health Check.We’ll look at the whole business through the three things every successful roofing company has to do well:Sell the Work. Do the Work. Keep Score.We’ll identify where you’re making money, where you’re leaking it, and the three things I’d focus on over the next 90 days.SPONSORSProLinetheroofercoach.com/prolinePromo code: DAVE50SMA Supporttheroofercoach.com/smasupportFurther ListeningEpisode #478, the service/repair truck episodeEpisode #490, Why Your Roofing Company Has Plenty of Work—but No Money