Matt VanEnkevort, The CEO Who Revived Marin Bikes

Davi visited Marin Bikes HQ in California to sit down with CEO Matt VanEnkevort to learn the real story behind how one of mountain biking's most iconic brands rebuilt itself around one simple idea, MADE FOR FUN. On this episode of The Ride Companion Matt shares the story of joining Marin in 2012, when the brand was in serious trouble and how the team rebuilt the company, the product range and the culture. This conversation covers Marin's early history, the brand's near-bankruptcy, the reality of being a bike company CEO, the chaos of the Covid bike boom, why Marin avoids chasing hype, how they choose athletes and Matt's honest thoughts on the current state of the bike industry, ebikes and where the cycling could be heading. Episode Sponsors:- - Get an exclusive 15% discount on Saily data plans! Use code trc at checkout. Download Saily app or go to https://saily.com/trc to learn more - NordVPN has you covered for all your VPN needs so you can take your favorite shows everywhere + remain safe online! https://nordvpn.com/trc for more - WORX → 15% off with code THERIDECOMPANION at https://uk.worx.com Get early access & ad-free episodes → https://www.patreon.com/theridecompanion You can also support our long term partners: Marin Bikes → marinbikes.com/gb Focus Bikes → focus-bikes.com SRAM: sram.com/en/sram adidas FiveTen: adidas.co.uk/five_ten invisiFrame: 15% off with code REFRESHANDRIDE at invisiframe.co.uk Troy Lee Designs → 10% off with code theridecompanion at saddleback.avln.me/c/OzduCWvjtcOr Manta Sleep → 10% off with code theridecompanion tinyurl.com/theridecompanion HUEL → 15% off with code RIDE: huel.com/ Mudhugger → Get 10% off with code ridecompanion10 at themudhugger.co.uk Compex → 20% off with code THERIDECOMPANION: compex.com/uk/ Igloo → igloocoolers.com/ Kecks → https://kecks.co.uk use code THERIDECOMPANION for 10% off Feedback Sports: feedbacksports.com WORX → 15% off with code THERIDECOMPANION at uk.worx.com HKT Products → 10% off with code PODCAST at hktproducts.co.uk Follow The Ride Companion Instagram @theridecompanion YouTube @TheRideCompanion Olly Wilkins Instagram @odub_23 YouTube @owilkins23 YouTube clips and BTS channel @moreridecompanion Get official Ride Companion merch, find old episodes and more theridecompanion.co.uk 📝 Contact Us & Business: https://theridecompanion.co.uk/pages/contact Edited By: Doug Tucker, onlyflightdispatch.com & TRC Media House