Matt Cipes: Marin Bikes Product Boss On The Future Of MTB & E-Bike Development

On this episode of The Ride Companion, we're joined by Matt "Cippy" Cipes from Marin Bikes. Cippy is Marin's Category Manager for performance mountain bikes, which means he plays a huge role in shaping the brand's full suspension bikes, e-bikes, spec choices, geometry, suspension feel, pricing, development timelines and overall ride quality. Recorded at Marin Bikes HQ in California, this episode dives into the history of Marin County as one of the birthplaces of mountain biking, the origins of Marin's 'Made For Fun' ethos, how a mountain bike goes from idea to production and why developing an e-bike is far more complicated than simply adding a motor and battery. Cippy also gives an honest take on the current e-bike power arms race, why Marin isn't rushing to chase huge motor numbers, what brands should really be focusing on and how ride quality still matters more than spec-sheet bragging rights. We also get into 32" wheels, XC's comeback, the future of analogue mountain bikes, the new Marin TAM, the development of the Alpine Trail E, why Marin looks to moto for certain design ideas, and what kind of rider feedback is actually useful when creating a new bike. Enjoy this deep dive into Marin Bikes, product development, mountain bike history and the future of MTB! Episode Sponsors:- - WORX → 15% off with code THERIDECOMPANION at https://uk.worx.com - Mudhugger → Get 10% off with code ridecompanion10 at https://www.themudhugger.co.uk Get early access & ad-free episodes → https://www.patreon.com/theridecompanion You can also support our long term partners: Marin Bikes → marinbikes.com/gb Focus Bikes → focus-bikes.com SRAM: sram.com/en/sram adidas FiveTen: adidas.co.uk/five_ten invisiFrame: 15% off with code REFRESHANDRIDE at invisiframe.co.uk Troy Lee Designs → 10% off with code theridecompanion at saddleback.avln.me/c/OzduCWvjtcOr Manta Sleep → 10% off with code theridecompanion tinyurl.com/theridecompanion HUEL → 15% off with code RIDE: huel.com/ Mudhugger → Get 10% off with code ridecompanion10 at themudhugger.co.uk Compex → 20% off with code THERIDECOMPANION: compex.com/uk/ Igloo → igloocoolers.com/ Kecks → https://kecks.co.uk use code THERIDECOMPANION for 10% off Feedback Sports: feedbacksports.com WORX → 15% off with code THERIDECOMPANION at uk.worx.com HKT Products → 10% off with code PODCAST at hktproducts.co.uk Follow The Ride Companion Instagram @theridecompanion YouTube @TheRideCompanion Olly Wilkins Instagram @odub_23 YouTube @owilkins23 YouTube clips and BTS channel @moreridecompanion Get official Ride Companion merch, find old episodes and more theridecompanion.co.uk 📝 Contact Us & Business: https://theridecompanion.co.uk/pages/contact Edited By: Doug Tucker, onlyflightdispatch.com & TRC Media House