WS2056 Selling Buildings & Building Legacies: Real Estate Lessons from 2,349 Deals

In this explosive episode, commercial real estate legends Bob Knakal and Rod Santomassimo reveal the counterintuitive strategies that transformed their careers — from cold-calling for years to making bold moves during market downturns. Learn how top brokers think differently and create systems that generate consistent success. Key Takeaways Persistence pays off – Consistent and strategic follow-ups can lead to a $179 million deal. Coaching multiplies success – Top performers invest in c...