Dr. Larry Witzel - Beyond Views and Clicks: A Strategic Framework for Digital Evangelism

In this session, Dr. Witzel explores how churches can build meaningful connections and make disciples in an increasingly digital world. Drawing on years of experience in digital evangelism and research into online relationship-building, he introduces a practical framework for helping churches move beyond simply having a digital presence to creating intentional pathways that lead people toward deeper engagement and discipleship. Rather than treating websites, social media, and online content as isolated tools, this presentation shows how you can work together to build trust, foster relationships, and guide people toward real-life spiritual community. Dr. Witzel also shares insights into the role of consistency, strategic communication, and emerging technologies like artificial intelligence in supporting ministry efforts. At its core, this message is a reminder that digital ministry is not about collecting clicks or followers; it’s about helping people take their next step toward Jesus.