How Muscle Lab Is Rewriting Recovery & Changing Healthcare with Vatche

Muscle Lab's founder joins us to reveal how recovery, NAD therapy, and proactive care are reshaping the future of performance and healthcare. In this episode, we sit down with Vatche Ourishian, co-founder of Muscle Lab, to talk about building a modern recovery business from the ground up. From NAD IV drips to in-house certifications, we dive deep into what today's clients actually want—and why so many are turning away from traditional models of physical therapy.   Whether you're a clinician, entrepreneur, or wellness enthusiast, this conversation is packed with real-world insights on scaling a business, staying ahead of the curve, and delivering lasting value in the health & performance space.   🔑 In this episode, we cover: What NAD therapy really does for energy, aging, and cognition Why Muscle Lab pivoted from training to recovery How they built systems to scale across multiple locations The biggest mistakes (and lessons) in launching during COVID Why the healthcare system is broken—and what's replacing it   For more information about Vatche and Muscle Lab: https://musclelab.la    Looking for structured personalized programming to get out of pain and prevent injuries? Check out the Prehab App: https://theprehabguys.com/membership    LISTEN / SUBSCRIBE TO THE PODCAST Channel: https://www.youtube.com/@ThePrehabPodcast  Apple Podcasts:https://podcasts.apple.com/us/podcast/the-prehab-podcast/id1456407031 Spotify: https://open.spotify.com/show/4ku81i10QkvyttTdlkSaKp   Chapters: 00:00 Introductions - Meet the Founders 1:00 NAD+ Therapy Benefits & What to Expect from Treatment 02:35 How Muscle Lab Recovery Center Got Started 03:25 From Personal Training to Recovery Business: Finding Your Niche 05:10 Starting a Business During COVID-19 & Overcoming Challenges 06:10 Scaling Your Recovery Business: Systems, Team Building & Delegation 7:30 Common Business Scaling Challenges & How to Overcome Them 10:20 Hiring Strategies: Using Internships as Talent Recruitment Pipelines 11:28 Weekly NAD+ Therapy Routine: Why I Do It Every Week 12:21 NAD+ Nasal Spray Benefits: How to Extend Treatment Results 13:15 Business Growth Strategies: Focus, Mentorship & Key Metrics 15:20 Customer Retention vs New Offers: Getting Clients to Come Back 18:10 From Free Services to Celebrity Clients: Early Business Hustle 20:47 Client Work vs Building a Bigger Mission: Finding Purpose 22:20 The $420 Billion Musculoskeletal Problem & Recovery Solutions 25:00 Career Change to Healthcare: Finding Your Path in Wellness 27:54 Proactive Wellness & Longevity Trends: The Future of Healthcare 31:08 Entrepreneurship Advice: Expect Failure & Stay Adaptable   🎧 Subscribe for more unfiltered conversations on performance, recovery, and the future of rehab. Drop a comment if you've tried NAD therapy or are curious about proactive care! #PhysicalTherapy #SportsRecovery #NADTherapy #HealthcareInnovation #MuscleLab