Trusting Your Taste Over the Algorithm

What if building a successful business online has less to do with cracking the algorithm and more to do with trusting your own taste? In this episode, I sit down with Heather Barnett, a commercially savvy and hilarious, B2B copywriter based in the UK.  We discuss Heather's unorthodox strategy for creating content for Linkedin and Tiktok and how that creates pathways to speaking and freelance copywriting gigs. Connect with Heather: LinkedIn: https://www.linkedin.com/in/heatherebarnett/ TikTok: https://www.tiktok.com/@heatherbarnettb2b The Cauliflower Brain Video: https://lnkd.in/p/gTg4r_pE   Support my work: The Portfolio Career Lab is an an independently produced podcast, newsletter, and community exploring the economic, culture, and social forces causing professionals to leave traditional salaried work. It's mission is to help creatives, artists, freelancers, and solopreneurs find the courage, inspiration, connection, and support they need to grow their portfolio careers. If you enjoyed this interview, there are a handful of ways to support the platform. Follow me on Substack: https://theportfoliocareerlab.substack.com/ Buy Polyworker on Amazon: https://linktr.ee/BrieAbramowicz Pay my team: https://buymeacoffee.com/theportfoliocareerlab   This episode of “The Portfolio Career Lab” was written and produced by Brie Abramowicz and sponsored by Manual Override. Audio engineer by Darko Savija. Video editing and newsletter production by Brie Abramowicz. Graphics co-produced by Heidi Stanley and Brie Abramowicz. This season's narrative strategy by Brie Abramowicz in collaboration with Siona Peterous.