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The Podcast Superfriends: Daily Summaries Delivered
by Matt Cundill, Jon Gay, Catherine O'Brien, David Yas, Johnny Peterson
Five podcast veterans hosting a monthly live-streamed roundtable about podcasting. If you want to evolve your podcast, or if you've got an idea for a show, there's no better place to start! The Superfriends dig deep on all the details you might not think about: Best practices for your show's website, streamlining your weekly workflow, marketing your podcast to the masses, and getting the most from your RSS feed. Join Jon Gay, David Yas, Johnny Peterson, Catherine O'Brien, and Matt Cundill as they get into the nitty-gritty about podcasting.
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- 1 weeks ago1h 3m
Podcast Tips, Tricks & Treats
It’s Halloween week, and the Podcast Superfriends are sorting through listener questions on tools, workflows, and what it takes to keep a podcast going. The panel discusses Riverside’s growing collection of AI features, whether long-form video belongs on Instagram, and practical ways to tame distracting breaths in recordings without making voices sound unnatural.They also share ideas for running a call-in show, choosing a realistic publishing schedule, reducing mic bleed in a multi-person setup, and keeping a podcast going when growth takes time. Plus: why older episodes can keep finding listeners, and a Spotify feature that lets creators send a video message to top fans.Tools and gear mentionedRiverside — remote recording and productionZoom — remote calls and recording (only recommended by David)StreamYard — live streaming and remote recordingSamson Q2U and Shure SM58 — dynamic microphone optionsZoom H6 and Zoom PodTrak P4 — recording hardwareAudacity and iZotope RX — audio editing and breath controlDescript and Adobe Podcast Enhance — editing and audio cleanupSpotify for Creators — podcast creator toolsWork With the Superfriends below:Johnny Peterson – Johnny PodcastsCatherine O'Brien – Branch Out ProgramsJon Gay – JAG Podcast ProductionsDavid Yas – Pod 617 – The Boston Podcast NetworkMatt Cundill – The Sound Off Media CompanySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
- Sep 23, 20261h 5m
Matt & Jag Went To Podcast Movement
Matt and Jag went to Podcast Movement in New York City and came home with plenty to talk about. And in Jag’s case, a cold.They re-join Catherine O’Brien, David Yas and Johnny Podcasts to unpack the conference’s biggest takeaways, starting with the debate that refuses to go away: does your podcast need video? The crew explores where audio still shines, how video supports discovery, and why your show’s goals should guide that decision.There’s practical advice on creating YouTube thumbnails that work with your titles and opening hooks, replacing forgettable calls to action with one clear request, and measuring success beyond downloads. Matt and Jag also share lessons on Gen Z’s varied listening habits, honest storytelling, and building a community where listeners feel seen and connected.Then comes the conference review: what worked about New York, what was missing without the traditional exhibit hall, and where independent creators fit as Podcast Movement evolves alongside Sounds Profitable.And just when the audio-versus-video debate seems settled, Catherine points out the irony of sending everyone to YouTube to watch the sessions. That gets the Super Friends going all over again.Work With the Superfriends below:Johnny Peterson – Johnny PodcastsCatherine O'Brien – Branch Out ProgramsJon Gay – JAG Podcast ProductionsDavid Yas – Pod 617 – The Boston Podcast NetworkMatt Cundill – The Sound Off Media CompanySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
- Aug 26, 202656 min
Beehiiv's Ainsley Rossitto: From Inbox to Audience
Podcasters spend countless hours creating their shows—but producing great content is only part of the job. Building an audience, maintaining a website, publishing a newsletter, tracking analytics and generating revenue can quickly become a full-time workload of its own.Ainsley Rossitto, Head of Podcasts at beehiiv, joins the Podcast Super Friends to explain how the newsletter platform is expanding into podcasting and bringing those tools together in one place. We have been on this for a while but she reinforces why email remains one of the most valuable ways for podcasters to own their audience, deepen engagement and create new revenue opportunities beyond downloads.Ainsley also shares what beehiiv has built for podcasters, including hosting, automated episode emails, interactive transcripts, community features and AI-powered tools. She also previews what’s ahead, including video distribution, programmatic advertising, direct campaign management and expanded podcast analytics.Catherine O’Brien leads the conversation with Jon Gay, Johnny Podcasts and Matt Cundill. Connect with them below.Work With the Superfriends below:Johnny Peterson – Johnny PodcastsCatherine O'Brien – Branch Out ProgramsJon Gay – JAG Podcast ProductionsDavid Yas – Pod 617 – The Boston Podcast NetworkMatt Cundill – The Sound Off Media CompanySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
- Jul 28, 20261h 2m
More Video, More AI, More Questions
Matt Cundill, Jon Gay, Johnny Podcasts and eventually David Yas explore the shifting landscape of podcast production and distribution. We talked about Apple's Podcasts video rollout and asked if it has reached meaningful adoption among creators and listeners. We examine new measurement standards proposed by the Alliance for Measurement in Podcasting, including redefined metrics for plays and ad impressions that could reshape how the industry values downloads. The story was breaking as we were recording so if you want a better understanding, click here on the story from Ashley Carmen (paywalled), Sounds Profitable or check out the interview with Dan Granger on the Podnews Weekly Review.Later in the show, Johnny demonstrates his creation, Podcast Engine AI, a custom tool he built to streamline show notes, social posts, and metadata generation from transcripts.Catherine O'Brien was attending an event and was missed. Especially when we were talking about marketing and Apple. Other Things We Talked About: - The challenge of solo podcasting compared to interview shows and how to approach it authentically- Why YouTube Premium's bundling strategy signals a larger consolidation trend in media- How AI tools like Riverside's editor and Descript's clip generator are compressing production timelinesWork With the Superfriends below:Johnny Peterson – Johnny PodcastsCatherine O'Brien – Branch Out ProgramsJon Gay – JAG Podcast ProductionsDavid Yas – Pod 617 – The Boston Podcast NetworkMatt Cundill – The Sound Off Media CompanySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
- Jun 3, 202655 min
Is It Worth It?
Matt Cundill, Jon Gay, and Catherine O’Brien dig into the growing pile of tools, platforms, and metrics shaping podcast production today. The conversation starts with a key question for creators and clients: are downloads still the best measure of success, or is time spent listening becoming the more meaningful number? The group looks at the challenge of tracking audience behaviour across audio, video, Spotify, YouTube, and social platforms, where the old podcast measurement rules do not always apply. They also compare production tools including Riverside, Descript, Adobe, OneStream, and AI platforms, weighing features against cost, convenience, and workflow friction. Catherine highlights the importance of strong headlines and audience-first positioning, while Jon and Matt examine how subscription creep is forcing producers to rethink their software stack. It is a practical, candid episode about choosing tools that reduce hassle, improve output, and help podcasters focus on the work that actually matters.Both Johnny and David will be back next week.The Products we spoke about: Here’s a list of the products/services mentioned, with official links and approximate US prices (these change frequently)Riverside – from approx. $19/month (paid plans, annual discounts available) StreamYard – https://streamyard.com – from approx. $25/month (Basic) and $49/month (Professional, annual billing) OneStream Live – from approx. $10–$39/month depending on plan Descript (incl. Rooms) – from approx. $15/month (Creator) and $30/month (Pro, annual billing) Spotify for Podcasters – free hosting Simplecast – from approx. $15/month (Basic) ART19 – enterprise/network pricing (contact Roddy or Andy) - Matt can connect you.Libsyn – from approx. $7/month Headliner – free tier; paid from approx. $8–$15/month Adobe Audition – included in Adobe Creative Cloud (All Apps approx. $60–$70/month) Adobe Premiere Pro – approx. $23–$35/month as a single app; also in All Apps Adobe Podcast Enhance – limited free use; paid around $9.99/month or $99/year iZotope RX – RX Elements often around $99; Standard/Advanced in the several‑hundred‑dollar range (frequent sales) Levelator – free ChatGPT Plus (OpenAI) – $20/month Claude – free tier; Claude Pro around $20/month Grok (via X) – included with some X Premium tiers; Premium/Premium+ roughly $8–$16/month CoSchedule Headline Analyzer / Headline Studio – free tier; Pro/Headline Studio around $9–$20/month or about $100/year Shure SM7B – street price around $399 Shure SM7dB – street price around $499 RØDE PodMic – https://rode.com – around $99 Focusrite Scarlett (e.g., 2i2) – common models around $130–$230 <a href="https://rode.com" rel="noopener
- May 6, 20261h 2m
Questions We Don't Know The Answers To
There is stuff in Podcasting that keeps us up at night. So we tried to answer our own questions the best we could.We discussed various aspects of podcasting, including audience engagement, analytics, and budgeting. Johnny Podcasts emphasized the importance of email lists and surveys for long-term data collection. David Yas highlighted the need for high-quality microphones, recommending the Samson Q2U and Rode PodMic. The group debated the value of podcast awards, with Catherine O'Brien suggesting they can be a marketing opportunity. They also discussed using AI for thumbnails and the importance of vetting podcast studios. The episode concluded with a discussion on the cost-effectiveness of starting a podcast, estimating a budget of around $100 for essential equipment.Here are the links to a number of the products we talked about:Johnny talked about a product he is using called Remini which is an AI photo enhancement tool. It solves the problem of getting hi-resolution photos from your guests.Here is our Microphone Recommendation list: Samson Q2U (USB/XLR dynamic microphone) RØDE PodMic (XLR dynamic broadcast mic) Shure MV7 (USB/XLR dynamic podcast mic) MOTU M2 (USB-C audio interface) FIFINE USB/XLR microphoneMAONO PD300x USB/XLR Dynamic MicUnder no circumstances should you be using a Blue Yeti.Interfaces: Focusrite Scarlett audio interfaces (e.g., 2i2, Solo, etc.) Work With Any of the Superfriends below:Johnny Peterson - Johnny Podcasts https://www.johnnypodcasts.comCatherine O’Brien - Branch Out Programs https://www.branchoutprograms.com/ Jon Gay: Jag in Detroit https://www.jagindetroit.comDavid Yas: Pod 617 - The Boston Podcast Network https://www.pod617.com/Matt Cundill - The Sound Off Media Company https://soundoff.network See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
- Apr 8, 20261h 1m
Make Your Podcast Listenable
David Yas hosts with Johnny Podcasts, Matt Cundill, and Jon Gay (Jag) to dig into what makes podcast content truly compelling. Catherine is on vacation and we missed her dearly. They start with opening strategies, debating cold opens versus concise scripted intros. Johnny and Jag explain how they mine transcripts and use tools like Descript and Riverside to find strong teaser clips, while Matt argues for a tightly written 30–45 second intro that clearly explains why listeners should stay.The group then explores recurring segments—Jag in favor for structure and professionalism, Matt mostly against them unless they’re genuinely great, and Johnny suggesting they can help hosts “land the plane” at the end of an interview.They cover introducing guests without reading boring bios, prepping and calming guests technically and emotionally, and how to handle episodes that aren’t good enough to air. The episode closes with practical interview advice: listen deeply, avoid constant verbal tic responses, embrace silence, prep thoroughly so you can be spontaneous, and always protect your audience’s time and attention.Work With the Superfriends below:Johnny Peterson - Johnny Podcasts https://www.johnnypodcasts.comCatherine O’Brien - Branch Out Programs https://www.branchoutprograms.com/ Jon Gay: Jag in Detroit https://www.jagindetroit.comDavid Yas: Pod 617 - The Boston Podcast Network https://www.pod617.com/Matt Cundill - The Sound Off Media Company https://soundoff.network See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
- Mar 11, 20261h 7m
Unpacking Apple’s New Video Venture
Apple’s new HLS-based video podcast initiative is the focus of this episode of Podcast Superfriends with guest Justin Jackson of Transistor.fm. Justin explains what HLS (HTTP Live Streaming) is, why it was originally created by Apple, and how chunked, adaptive streaming makes video more practical than traditional large downloads. He outlines Apple’s decision to deliver video via API partners rather than RSS, the ad-tech angle (Apple taking a fee per ad delivery), and why only certain ad-network-backed hosts are in the first wave.The group digs into technical hurdles (re-encoding, multiple resolutions, manifests, separate audio tracks), costs versus free hosting on YouTube/Spotify, and the new paradigm where one video file powers both video and audio experiences. They debate editing compromises, listener expectations, and how younger audiences increasingly define “podcasts” as YouTube-style video. Justin frames it all as “playing the game on the field” while still being bullish on RSS and the open ecosystem.Also, in case you missed Podcast Movement Evolutions at SXSW, there's a pretty big update on Apple Podcasts' upcoming HLS video feature: It will soon be supported by Transistor, Audiomeans, PodBean, Captivate, RSS.com and Podigee, alongside previously-announced supporters Acast, Omny, ART19 and Simplecast.Work With the Superfriends below:Johnny Peterson - Johnny Podcasts https://www.johnnypodcasts.comCatherine O’Brien - Branch Out Programs https://www.branchoutprograms.com/ Jon Gay: Jag in Detroit https://www.jagindetroit.comDavid Yas: Pod 617 - The Boston Podcast Network https://www.pod617.com/Matt Cundill - The Sound Off Media Company https://soundoff.network See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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About The Podcast Superfriends
Five podcast veterans hosting a monthly live-streamed roundtable about podcasting. If you want to evolve your podcast, or if you've got an idea for a show, there's no better place to start! The Superfriends dig deep on all the details you might not think about: Best practices for your show's website, streamlining your weekly workflow, marketing your podcast to the masses, and getting the most from your RSS feed. Join Jon Gay, David Yas, Johnny Peterson, Catherine O'Brien, and Matt Cundill as they get into the nitty-gritty about podcasting.
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