From Book to Business: How Relationship-Centered Podcasting Builds Brand and Impact

What is your book really building? Organizational business consultant and author of Book To Business Blueprint, Lee Baucom, PhD, explores how non-fiction authors can turn a published book into a lasting business asset. Lee helps authors think beyond the finish line of writing a book, and challenge the smarter question they should be asking themselves: "How do I use this book to serve people, to solve problems, and build something sustainable?" Talking with Tom Schwab, Lee shares his Book to Business Blueprint, a framework for connecting your message to the right audience, offer, and ongoing relationships. A plan that helps every podcast interview generate profitable momentum, not just exposure.   Timestamps From This Episode: [02:22] Writing a book isn't enough [04:31] Building your business on relationships, not transactions [19:43] The Book to Business Blueprint: framework, audience, and offer [22:24] Build a business that fits your temperament, not someone else's [29:34] The book is a milestone, not the mission   Resources From This Episode: BookToBusinessBlueprint.com LeeBaucom.com PodcastInterviewMarketing.com InterviewValet.com