The art of the podcast intro

Hosted by award-winning podcasters Damien St John and Ant McGinley, the Podcast Advice Show is your go-to place for the latest tips and takeaways. In this episode of we break down the essential elements of a perfect podcast introduction with Katie Paterson from The Podcast Host. Learn why your intro is critical for both new and returning listeners, discover the ideal length for maximum engagement, and explore practical techniques to make your podcast introduction stand out. From avoiding common mistakes to implementing effective sonic branding, this episode provides actionable advice for crafting introductions that hook listeners instantly. Whether you're launching your first show or refreshing an established podcast, these expert tips will help you create podcast introductions that build your audience and strengthen your brand.Read Katie's research into podcast introductions here https://www.thepodcasthost.com/business-of-podcasting/podcast-intro-formulaIf you find our battle-tested insight useful, you can buy us a coffee at https://buymeacoffee.com/podcastadviceshowAffiliate: Bad internet ruining recordings? Riverside captures perfect audio and video, whatever your set up. Start recording with Riverside for free at https://podomedy.com/riversideStay connected with the Podcast Advice Show at getpodcastadvice.comDo your bit to save lives with CALM - The UK suicide prevention charity. Donate 12 GBP to help fund their helpline this September. Give now: https://tiltify.com/@podomedy/fundraiser-for-stay-tuned-2025