The Pledgeball Podcast

Ep 3: The un-dying shirt, fast fashion & inclusivity with Joana Czutkowna and Julia Cove-Smith

February 9, 2026·36 min
Episode Description from the Publisher

This week, hosts Katie Cross and Laurence McKenna unpick the fabric of the modern game. Literally. We all love copping our club's latest shirt, but have you ever stopped to consider what your kit is actually made of? We are joined by two pioneers in sustainable sportswear: Joana Czutkowna, CEO of 5THREAD, and Julia Cove-Smith, founder of Eleven as One. Together, they discuss the intersection of circular fashion, waste, and inclusivity in sport. We dive into Joana’s fascinating research on tex...

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