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The Playbook: Daily Summaries Delivered
by Just Women’s Sports
JWS Founder and CEO Haley Rosen and Senior Director John Murray give fans an inside look at the business of women’s sports, discussing the latest deals, headlines and trends that are shaping the space.
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- 1 weeks ago58 min
Can the LA Sparks Become One of the WNBA’s Premier Franchises Again? | The Playbook
Stacy Johns sits down with Haley to discuss all things WNBA, LA Sparks, and if Cathy Engelberg deserves all the criticism she gets. Plus Stacy digs into her career background and how she got to where she is today! Chapters 0:00 Introduction 7:58 Cathy Engelbert, Double Standards & Women in Leadership 17:23 What the WNBA Can Learn From MLS & the NBA 26:09 Rebuilding the LA Sparks 35:51 The Sparks’ Big Investment 40:58 Bay FC, the NWSL & Lessons From Women’s Soccer 47:01 How LAFC Became MLS’s First $1 Billion Club 52:13 Scaling a Sports Startup Just Women’s Sports is the leading digital media platform dedicated exclusively to women’s sports. In a world where women’s sports have been historically underfunded and under-promoted, Just Women’s Sports exists to shine a light on all the stories, athletes and moments that define and fuel the space. Through original podcasts, premium video programming, social media, editorial content, a newsletter, and exclusive merchandise and live events, Just Women’s Sports is committed to making it both easy and fun to be a women’s sports fan. Add us on: Instagram: https://www.instagram.com/justwomenssports/ Twitter: https://twitter.com/justwsports Tik Tok: https://www.tiktok.com/@justwomenssports?
- 4 weeks ago38 min
“If We Bet the House on Women, That Could Be a Game Changer.” Allyson Felix | The Playbook
On this episode of The Playbook, Olympic legend and women’s sports trailblazer Allyson Felix joins Cosette Chaput, CEO and co-founder of Always Alpha, to talk about why they launched the first talent management firm focused entirely on women’s sports. Allyson opens up about what it takes to come back to the sport with LA 2028 on the horizon, what motivates her at this stage of her career, and why she believes there is still so much opportunity to change the way women athletes are represented. Plus, Allyson and Cosette take us inside the creation of Always Alpha, the outdated models they wanted to challenge, and their vision for an agency built around the whole female athlete — not just what she does on the field. This episode is presented by Justworks. Chapters 00:00 Intro 01:20 Building the First Agency Focused on Women Athletes 09:38 How Always Alpha Is Changing Athlete Representation 17:17 What Brands Get Wrong About Women’s Sports 25:35 The Pressure on Women Athletes to Build a Brand 30:56 Allyson Felix’s Comeback for LA 2028 Just Women’s Sports is the leading digital media platform dedicated exclusively to women’s sports. In a world where women’s sports have been historically underfunded and under-promoted, Just Women’s Sports exists to shine a light on all the stories, athletes and moments that define and fuel the space. Through original podcasts, premium video programming, social media, editorial content, a newsletter, and exclusive merchandise and live events, Just Women’s Sports is committed to making it both easy and fun to be a women’s sports fan. Add us on: Instagram: https://www.instagram.com/justwomenssports/ Twitter: https://twitter.com/justwsports Tik Tok: https://www.tiktok.com/@justwomenssports?
- Aug 3, 202649 min
How Angel City Became the Most Valuable Women's Team in the WORLD with Julie Uhrman
Haley Rosen sits down with Julie Uhrman to discuss the founding of Angel City, building one of the most successful clubs in women's sports, and how they built an organization that changed the course of women's sports forever. The episode is presented by Justworks. Chapters 00:00 Introduction 01:05 Early Days of Angel City 13:35 Separate Identity for Women's Sports 18:21 Who Sets the Soccer Culture 23:14 Building ACFC 31:39 Toughest Calls 36:43 100 No's 47:09 Rapid Fire Questions Just Women’s Sports is the leading digital media platform dedicated exclusively to women’s sports. In a world where women’s sports have been historically underfunded and under-promoted, Just Women’s Sports exists to shine a light on all the stories, athletes and moments that define and fuel the space. Through original podcasts, premium video programming, social media, editorial content, a newsletter, and exclusive merchandise and live events, Just Women’s Sports is committed to making it both easy and fun to be a women’s sports fan. Add us on: Instagram: https://www.instagram.com/justwomenssports/ Twitter: https://twitter.com/justwsports Tik Tok: https://www.tiktok.com/@justwomenssports?
- Oct 25, 202433 min
Sam Mewis on the past, present and future of women’s sports media
USWNT legend Sam Mewis joins Haley and John to discuss her transition from soccer superstar to media mogul. Topics include: how retirement has shifted Sam’s responsibility and focus as a podcaster, whether women’s sports media is too celebratory today, how to overcome the negativity bias of algorithms, and what Sam wishes she’d done differently as a player when it came to the media. Sam Mewis won the 2019 World Cup with the USWNT, as well as three NWSL Championships and three NWSL Shields. She now serves as the Editor-in-Chief of The Women’s Game. Follow Sam: https://x.com/sammymewy Follow Haley: https://x.com/HaleyRosen Follow John: https://x.com/JohnHealyMurray The Playbook is produced by Parker Fenton and is a part of the Just Women’s Sports podcast network.
- Oct 18, 202426 min
NWSL Boston’s rollout fiasco, WNBA changes, Unrivaled’s new TV deal, and a new women’s sports hub
Hello, BOS Nation. This week, Haley and John break down the controversial brand launch campaign of the new NWSL Boston team. They also discuss changes coming to the WNBA next season, Unrivaled’s new TV deal, and what a new women’s sports hub says about the state of sports media today. Follow Haley: https://x.com/HaleyRosen Follow John: https://x.com/JohnHealyMurray Referenced in the show: https://x.com/NWSLBoston/status/1846589247492403293 https://www.nytimes.com/athletic/5846075/2024/10/16/bos-nation-fc-boston-nwsl-linehan/?campaign=5888993&source=dailyemail&userId=13874473 https://www.nytimes.com/athletic/5847849/2024/10/16/unrivaled-tnt-broadcasting-deal/ https://frontofficesports.com/unrivaled-preparing-full-court-press-to-recruit-caitlin-clark/ https://sports.yahoo.com/yahoo-sports-and-the-athletic-partner-to-launch-a-new-digital-destination-for-comprehensive-womens-sports-coverage-140505769.html The Playbook is produced by Parker Fenton and is a part of the Just Women’s Sports podcast network.
- Oct 11, 202421 min
WNBA viewership debate, Angel City gets fined, and JuJu Watkins’ lucrative deal
Haley and John are back to chime in on the latest WNBA viewership numbers and what they mean for the league, Angel City’s fine and the NWSL salary cap, JuJu Watkins’ new deal with Nike and the women’s basketball renaissance, and why Kansas City is the new blueprint for building a soccer destination. Follow Haley: https://x.com/HaleyRosen Follow John: https://x.com/JohnHealyMurray Referenced in the show: https://www.sportsmediawatch.com/2024/10/wnba-playoff-ratings-viewership-strong-entering-finals/ https://x.com/ScoutRipley/status/1844413078148145287 https://www.nwslsoccer.com/news/nwsl-announces-disciplinary-action-against-angel-city-fc-for-salary-cap-violation https://www.espn.com/soccer/story/_/id/41089452/nwsl-gm-survey-league-execs-draft-uswnt-rule-breaking-more https://www.espn.com/womens-college-basketball/story/_/id/41684352/sources-usc-juju-watkins-nike-reach-lucrative-extension https://www.kansascitycurrent.com/news/cpkc-stadium-wins-bids-for-multiple-ncaa-soccer-championship Produced by Parker Fenton
- Oct 4, 202423 min
WNBA wins and learnings, NWSL franchise valuations, and maternity leave reflections
Just Women’s Sports CEO and Founder Haley Rosen and Senior Director John Murray discuss the WNBA’s regular season, NWSL franchise valuations, and what Haley learned from maternity leave. Introducing “The Playbook” WNBA regular season recap: Wins and learnings NWSL franchise valuations and a potential sports bubble Learnings from maternity leave Follow Haley: https://x.com/HaleyRosen Follow John: https://x.com/John_H_Murray Referenced in the episode: https://www.wnba.com/news/wnba-delivers-record-setting-2024-season https://www.sportico.com/valuations/teams/2024/nwsl-team-values-angel-city-current-san-diego-1234798552/ https://www.sportico.com/business/team-sales/2024/miami-dolphins-sale-ares-private-equity-nfl-deal-1234798319/ Produced by: Parker Fenton
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About The Playbook
JWS Founder and CEO Haley Rosen and Senior Director John Murray give fans an inside look at the business of women’s sports, discussing the latest deals, headlines and trends that are shaping the space.
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