Deepfake Doctors: AI-Generated Medical Ad Scams

Dr. Maurice Sholas, a pediatric rehabilitation specialist based in New Orleans, discovers that his likeness is being used in an ad when a friend sends him a TikTok clip that looks convincingly like him. It's an AI-generated version of him selling vitamin supplements, something he has never done. Feeling violated, Sholas must now defend his reputation, and attempt to protect potential victims from losing money on and possibly being harmed by a fraudulent product. In addition to causing monetary losses, AI‑generated impersonation of doctors and celebrities can undermine trust and speed up the spread of health misinformation.