The Paul Jr. Podcast

Jordan Richmond from Richmond Auctions Talks About Gilmore Lion Sign

January 18, 2026·19 min
Episode Description from the Publisher

In this episode of the Paul Jr Podcast, Paul is joined by Jordan Richmond, co-owner of Richmond Auctions, to talk about one of the most historic and emotional pieces Paul has ever owned — a rare Gilmore Oil Company Lion sign featuring Gilmore the Lion, the real-life mascot who flew across the country with legendary aviator Colonel Roscoe Turner to promote Gilmore Oil in the golden age of aviation.This isn’t just another piece of automobilia — it’s Paul Jr’s very first sign ever being sold at auction, and it carries a story that blends early American aviation, marketing genius, and iconic brand history into one unforgettable artifact.👉 The Gilmore Lion sign goes to auction later this month through Richmond Auctions — don’t miss your chance to own a true American icon. Place your bid here: https://bid.richmondauctions.com/lots/view/4-JAC1EQ/scarce-gilmore-gasoline-record-breaker-38-double-sided-tin-sign-w-lion-ring

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