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The Partnership Economy: Daily Summaries Delivered
by David A. Yovanno and Todd Crawford
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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- 1 weeks ago0 min
Midseason Break: We'll Be Right Back!
We're halfway through Season 7 and taking a quick summer break, but more partnership conversations, creator stories, and publisher insights will be back before you know it! We have some amazing content taking shape behind the scenes, and we can't wait to share it with you. Hit follow, turn on your notifications, and drop a comment with what you want to hear next!
- 3 weeks ago33 min
From Customer to Creator: Your New Growth Engine with Jordan Carter, Senior Manager of Affiliate Marketing at SharkNinja
The lines between creators, affiliates, influencers, and advocates are blurring fast. But for modern brands, that’s not a challenge — it’s an opportunity to build a smarter growth engine.In this episode, Todd Crawford sits down with Jordan Carter of SharkNinja to explore how one of today’s most recognizable consumer product companies is rethinking creator commerce, affiliate marketing, and social-first partnerships. Jordan shares how SharkNinja’s affiliate program has grown across North America, why creators are now central to the brand’s product launches, and how platforms like TikTok Shop, YouTube Shopping, LTK, and ShopMy are changing the way brands evaluate performance. Together, Todd and Jordan unpack why micro-creators can drive more authentic engagement than massive influencers, and how brands can build stronger bridges between paid social, retail affiliate, and influencer marketing teams.This podcast episode was produced by Quill.
- May 12, 202629 min
From AI User to Native Leader with Keith Posehn, CEO at Zorz
A new frontier is opening in the workplace. It makes the difference between simply using AI as a tool and becoming an AI-native leader who actually builds value. In this episode, Todd Crawford sits down with Keith Posehn, CEO at Zorz, to unpack what this means for the partnership economy and what organizations should be doing now to maximize the value of AI. Together, Todd and Keith explore how AI is driving a bottom-up revolution, empowering individual affiliate managers to build tools and products that once required entire dev teams. They’re building their own career ladder and creating tools that solve the exact problems they face every day. They also dive into how the barrier to entry for innovative partnership models is disappearing, paving the way for a new wave of ‘product-first’ publishers.This podcast episode was produced by Quill.
- Apr 28, 202632 min
How Partnerships are Reshaping Product Discovery with Seth Hagerty, Senior Director of Performance Marketing at Best Buy
Search is evolving, AI is reshaping discovery, and consumers are relying on creators more than ever to guide their decisions. So how do the BEST brands make the most of this shift? In this episode, Dave Yovanno sits down with Seth Hagerty, Senior Director of Performance Marketing at Best Buy, to explore how one of retail’s most iconic brands is adapting to a new era of customer discovery. Seth shares how Best Buy is approaching creators, affiliates, AI, attribution, retail media, and more — and why partnerships are no longer just a lower-funnel tactic, but a foundational part of the modern marketing mix. Seth explains why today’s most effective brands are shifting from control to influence, learning to let trusted partners help tell their story in more authentic ways. He also breaks down how Best Buy thinks about measurement, incrementality, and customer acquisition in a world where the path to purchase is more fragmented than ever.Discover why leading brands stay ahead by evolving with their customers and redefining when and where discovery happens.This podcast episode was produced by Quill.
- Apr 14, 202632 min
How AI Attribution Is Rewriting Commerce Media with Hunter Capobianco, Director of Business Development & Partnerships, Commerce at CNN
AI just used your best content to make a recommendation. Then, took all the credit. Now what? That’s exactly what inspired Hunter Capobianco, Director of Business Development & Partnerships, Commerce at CNN. In this episode, he sits down with Todd Crawford to share how his team is tackling the attribution challenges facing modern digital marketers. Hunter breaks down the product they built to keep shoppers on-platform, and why traditional affiliate optimization still matters if you want to drive meaningful revenue. He also reveals an opportunity hiding in plain sight, creating an opening for publishers to win brand budgets by packaging their commerce inventory like retail media. Together, Hunter and Todd hypothesize about the future of monetization and why, at the end of the day, it still comes back to content, content, content!This podcast episode was produced by Quill.
- Mar 31, 202643 min
How Commerce Brands Get Recommended by AI with Brian Stempeck of Evertune AI
Generative AI is quietly reshaping how people shop — 39% of consumers have already used it, from chatbots to visual search, and 53% more plan to join them this year. As product discovery moves from search bars to AI conversations, marketing teams have one urgent question to answer: How do we get AI to pick us?In this Season 7 premiere, Dave Yovanno sits down with Brian Stempeck, CEO and Co-Founder of Evertune, a company focused on helping brands understand how they appear in AI-powered discovery. Together, Dave and Brian explore the realities brands must confront—from a growing loss of narrative control to the rise of personalized, context-aware AI search that is reshaping how consumers discover products. They unpack what determines brand mentions inside LLMs and why creator-, community-, and affiliate-driven content now play an outsized role in AI visibility.So, if you’re wondering how your commerce brand will compete as AI becomes the new front door to the internet, this episode is your starting point.This podcast episode was produced by Quill.
- Mar 24, 20261 min
Season 7 Kickoff: AI, Creators, and What Comes Next
As the creator economy, AI, and consumer behavior are evolving faster than ever before, are you keeping up?Welcome to season 7 of the Partnership Economy. Hosts Dave Yovanno and Todd Crawford are back alongside an exceptional lineup of industry leaders who are navigating these shifts in real time—sharing the strategies, insights, and partnerships shaping what comes next. From brand trust to AI-driven discovery, this season explores the forces redefining growth in today’s digital landscape. Follow along and get ready, this season brings the conversations you need to stay competitive and ahead of the curve!This podcast trailer was produced by Quill.
- Oct 7, 202547 min
The Evolution of Partnerships and Experiential Marketing with Sam Kimmel, Senior Director of Co-Marketing Partnerships at Hello Sunshine
Once upon a time, ad agencies ruled with glossy spreads and TV spots. Then came social, creators, and platforms rewrote the rules. So what can you learn from this dramatic evolution?In this episode, Dave Yovanno sits down with Sam Kimmel, Senior Director of Co-Marketing Partnerships at Hello Sunshine, for a conversation on the evolution of advertising and what it means for the future of partnerships. With a career that started in the agency world and later took her to Pinterest and TikTok, Sam offers a firsthand look at how these platforms operated, the metrics that mattered, and what it took to make content resonate. Now at Hello Sunshine, Reese Witherspoon’s mission-driven media company, she shares their unique approach to brand partnerships, where experiential marketing comes into play, and why creating a sense of belonging is a brand’s best practice. Tune in for insights on today's top platforms, the underrated social metric that matters more than likes, and why the most impactful partnerships are the ones built to last.This podcast episode was produced by Quill.
About The Partnership Economy
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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