Sunil Gupta on Marketing in the Age of AI

In this episode of The Parlor Room Presents: Hello AI, host and Harvard Business School Online Creative Director Chris Linnane speaks with HBS Professor Sunil Gupta about how AI is reshaping marketing. Gupta explains how generative AI is changing content creation, customer targeting, and brand strategy—and why marketers must go beyond efficiency to create meaningful differentiation. He also explores the evolving role of human judgment, the risks of over-automation, and what it takes to build trust in an AI-driven landscape. GUEST Sunil Gupta, Edward W. Carter Professor of Business Administration RESOURCES Learn more from Professor Sunil Gupta in the HBS Online course, Digital Marketing Strategy. Catch up on previous episodes of The Parlor Room, featuring Sunil Gupta: Sunil Gupta on Data-Driven Digital Marketing Strategies Compilation Episode (Part 3): Mid-Career Strategies for Thriving in an AI-Driven Workplace Related HBS Online Blog Posts: 4 Important Human Skills AI Can’t Replace How AI Training Can Help You Compete in Your Industry What Is a Customer Journey Map? Examples & Process