Ep 108. Nordstrom’s 125th Anniversary - Part 4: The Voice

In this episode we’re pulling back the curtain on a part of our business that we haven’t spent much time talking about on the podcast—which is ironic, because it has everything to do with how we talk—and that’s Communications. Specifically, we’re talking about how we here at Nordstrom think about developing and refining a unified “voice”, so to speak, for the company, and the decisions around how and when that voice gets deployed to our various different audiences, internally and externally—which includes the people that work for us, our brand partners, and of course, our customers. To help us unpack this subject we’ll hear from two people who speak the Nordstrom language better than just about anyone. First, you’ll hear from Brooke White, who previously led our Corporate Communications for over 30 years and who played a huge part in shaping the necessary conversations in and around our company. After that I’ll sit down with Grace Stearns, our current Senior Director of Communications and Corporate Affairs, who has actually herself made a handful of cameos on the Nordy Pod. She’s been an incredible addition and asset to the team, and continues to be a trusted sounding board for Pete, Erik, and the rest of the corporate office. Together they’ll discuss the essential role our Communications team plays in telling the story of our brand, lessons learned through pivotal moments in our growth, and some of the challenges that arise for our PR professionals as they attempt to filter the many voices of Nordstrom down to one. Thanks for tuning in to episode 108. We hope you enjoy it! Did you know that YOU can be on The Nordy Pod? This show isn't just a one-way conversation. We want to hear about what Nordstrom looks like through your eyes. Share your Nordstrom experience, good or bad, by giving us a call and leaving a voicemail at: 206.594.0526, or send an email to nordypodcast@nordstrom.com to be a part of the conversation! And, be sure to follow us on Instagram @thenordypod to stay up to date on new episodes, announcements and more.