Nearly 2 Million Nonprofits: How Do Donors Decide?

Send us Fan Mail Behavioral science for nonprofit fundraising reveals why good intentions do not always become donations and how nonprofits can design a donor experience that makes giving easier, more confident, and more rewarding. Eleni Fischer and Julia Toffoli of ideas42 share research-informed strategies for reducing donor friction without manufacturing or manipulating generosity. Donors operate in an increasingly crowded environment filled with emails, text messages, online appeals, givi...