Is Fundraising Now a Data Job? Metrics, Ethics, and Donor Trust

Send us Fan Mail Data-driven nonprofit fundraising can strengthen donor retention, improve communications, and support better decisions—but the numbers can’t replace human judgment! In this Fundraisers Friday conversation, Julia Patrick and Tony Beall explore how nonprofit teams can use donor data, CRM systems, and artificial intelligence without losing the relationships that inspire generosity. Fundraisers now have access to an enormous range of information: giving frequency, donor lif...