Do We Pull the Plug on a 50-Year Program? | Jews for Jesus CEO Aaron Abramson

Jews for Jesus had been sending staff to present to churches for 50 years, more than 1000/year. Pastors invited them in. Churches put them on the schedule. People started to give. Then the invitations started declining, and the costs kept rising. Aaron Abramson stepped into the CEO role and knew a reckoning was coming. He had been in the organization for 25 years, including a stretch as COO. The question was not whether to act, but when and how much. In his second year, he pulled ...