How He Got a Million Monthly Listeners and a Sold Out Tour Independently

This week on the New Music Business podcast, Ari sits down with Nashville-based singer-songwriter Jared Benjamin. Jared broke down how he went from picking up a guitar during the pandemic to earning over 100 million streams, selling out headline tours, and building an intensely loyal community across TikTok and Discord. They discuss his creation process, content strategy, delegating production, leveraging pre-save ad campaigns, and releasing his debut album, Icarus Too Close to the Sun.Follow Jared Benjamin:https://www.instagram.com/jaredbenjaminofficial/http://tiktok.com/@jaredbenjaminofficialCheck out Ari’s Take:https://aristake.com4:05 Interview Begins: Welcome & Icarus Debut Album Announcement5:06 Transitioning from Fast Singles to a Cohesive Debut Album9:43 Early Short-Form Visual Strategy & Writing Skits17:25 Lessons from Bad Industry Deals & Going DIY20:15 Learning Production on YouTube & Collaborating with Producers25:20 Writing "Three Steps Ahead" at AntiSocial Writing Camp28:35 Building a Social Following & Meeting His Manager32:50 The Daily Grind: Posting 2 to 4 Videos a Day & Managing Burnout35:55 First Headline Tour Experiences: From Empty Rooms to Sold-Out Venues41:59 Managing Online Communities: Grouped vs. Discord Strategy50:20 Tapping into BookTok & Author Playlist Marketing01:01:35 Leveraging Feature.fm Pre-Save Ads to Funnel Fans into DiscordEdited and mixed by Ruben ZarateMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.